Paid Media Specialist (B2B)

Zohorecruit; Manila; Remote; PHP 600,000 - 960,000; Full time

Benefits offered by this job

Permanent work-from-home setup

Unlimited MAG School access

Job summary

My Amazon Guy is seeking a strategic Paid Media Specialist (B2B) to drive paid acquisition and demand generation. You will lead campaigns on Google Ads and Meta, build full-funnel programs, and collaborate with Sales, Content, and CRO to scale pipeline.

The ideal candidate has 3+ years in performance marketing, deep Google/Meta expertise, CRO and attribution knowledge, CRM experience, and proven leadership.

Qualifications

• 3+ years in performance marketing with a strong B2B lead generation focus.
• Deep expertise in Google Ads and Meta Ads (TikTok is a plus).
• Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue.
• Strong understanding of CRO, landing page optimization, and A/B testing.
• Experience working with CRM systems and marketing attribution.
• Proven leadership experience managing and developing teams.
• Data-driven mindset with strong analytical and optimization skills.
• Excellent communication, organization, and stakeholder management skills.

Responsibilities

• Design, execute, and optimize B2B campaigns across Google Ads and Meta for lead generation.
• Own full-funnel strategy: awareness to retargeting.
• Manage budgets, bidding, targeting, and channel mix for ROI and CAC.
• Use attribution models and data to guide decisions and forecasting.
• Analyze campaign performance with GA4, CRM insights, and dashboards.
• Test and optimize creatives, audiences, landing pages, and offers.
• Collaborate with CRO to improve conversions on forms and pages.
• Develop hypotheses and run structured A/B tests.
• Work with creative/content teams on high-performing B2B ad creatives.
• Ensure messaging aligns with ICPs and sales enablement goals.
• Guide testing frameworks and scaling strategies.

Skills

Google Ads

Meta Ads

B2B marketing

Full-funnel campaigns

CRO

Landing pages

CRM systems

Marketing attribution

Team leadership

Data-driven

Communication

Job description

We are seeking a strategic and results-driven Paid Media Specialist (B2B) to lead and scale our paid acquisition and demand generation efforts. This role is responsible for driving qualified leads, pipeline growth, and revenue through data-backed performance marketing strategies.

The ideal candidate is highly fluent in Google Ads and Meta (Facebook & Instagram) advertising, with a strong understanding of B2B funnels, attribution, and lifecycle marketing. TikTok experience is a plus. This role sits under the Marketing Department and works closely with Sales, Content, Creative, and CRO teams to ensure consistent, scalable growth.

About My Amazon Guy

My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.

Key Responsibilities

• Performance & Demand Generation
• Design, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution
  
• Own full-funnel strategy: awareness, consideration, conversion, and retargeting
  
• Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency
  
• Leverage attribution models and performance data to guide decisions and forecasting
  
• Analytics & Optimization
• Analyze campaign performance using GA4, ad platform data, CRM insights, and dashboards
  
• Continuously test and optimize creatives, audiences, offers, and landing pages
  
• Partner with CRO to improve conversion rates across forms, landing pages, and lead flows
  
• Develop and validate hypotheses through structured A/B testing
  
• Collaborate with creative and content teams to develop high-performing B2B ad creatives and copy
  
• Ensure messaging aligns with ICPs, buyer stages, and sales enablement goals
  
• Guide creative testing frameworks and scaling strategies
  
• Team Leadership & Operations
• Manage and mentor media buyers and performance marketers
  
• Support recruitment, onboarding, training, and skill development
  
• Build scalable workflows, SOPs, and documentation for paid acquisition and lead gen
  
• Ensure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders
  
• Stay ahead of B2B performance marketing trends, platform updates, and best practices
  
• Maintain active certifications on Google Ads and Meta platforms
  
• Explore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable
  

Requirements

• 3+ years in performance marketing with a strong B2B lead generation focus
  
• Deep expertise in Google Ads and Meta Ads (TikTok is a plus)
  
• Proven experience managing full-funnel B2B campaigns tied to pipeline and revenue
  
• Strong understanding of CRO, landing page optimization, and A/B testing
  
• Experience working with CRM systems and marketing attribution
  
• Proven leadership experience managing and developing teams
  
• Data-driven mindset with strong analytical and optimization skills
  
• Excellent communication, organization, and stakeholder management skills
  

Technical Requirements

• A computer with dual monitor setup is required
  
• Computer with at least 8GB of RAM
  
• Must have at least 25 MBPS internet speed
  
• Camera with at least 1080p resolution
  
• 40 hours a week, 8 hours a day
  
• Competitive salary base
  
• Permanent work-from-home setup
  
• Unlimited FREE access to MAG School courses and SOP Library
  
• Work schedule is in Eastern Standard Time (EST), Monday-Friday only
  
• Opportunities for professional development and career advancement