SEM Specialist

iFoundries (Asia Pacific) Pte Ltd; Quezon City; On-site; PHP 480,000 - 720,000; Full time

Job summary

iFoundries (Asia Pacific) Pte Ltd is seeking a hands-on Paid Media Specialist in the Philippines. You will own campaigns across Google Ads, Meta Ads, LinkedIn, TikTok and other platforms, from planning and setup through optimization and reporting.

You will transform campaign data into practical actions that improve performance for diverse clients. The role requires expertise in campaign setup, budgeting, bidding, audience targeting and conversion tracking, with strong analytic and communication

Qualifications

• Hands-on paid media experience across multiple platforms.
• Ability to analyse campaign data and translate into actions.
• Strong numerical judgment and attention to detail.

Responsibilities

• Plan and manage campaigns across Google Ads, Meta Ads, LinkedIn, TikTok and others.
• Set up campaigns with precise structures, targeting, bidding, budgets and conversions.
• Monitor performance, adjust bids and budgets to optimise ROI.
• Plan and run structured A/B tests for messaging, creative and audiences.
• Create and advise on media plans and client priorities with stakeholders.
• Ensure tracking and reporting are accurate and timely.

Skills

Paid media

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Microsoft Ads

Programmatic

Job description

You'll own paid media campaigns from planning and setup through launch, optimisation, reporting and ongoing improvement. This is a hands-on role for someone who is comfortable inside the ad platforms, understands how audiences, creative, landing pages, bidding and budgets work together, and can turn campaign data into practical actions that improve performance.

Job Description

Strategy & Research:

Align with client goals and budgets; translate agreed strategy into channel, audience, and keyword plans.

Campaign Setup:

Build and launch campaigns across Google Ads, Meta Ads, and other platforms (LinkedIn, TikTok) with precise campaign structures, targeting, bidding, budgets, conversion actions and naming conventions accurately.

Performance Control:

Monitor delivery, spend, pacing and performance; Optimise bids, budgets, audiences, keywords, placements, creative combinations and other campaign levers; Identify underperformance and take corrective action.

A/B Testing:

Plan and run structured tests across messaging, creative, audiences, landing pages and campaign settings. Scale what works while controlling wasted spend and protecting efficiency.

Measure & Analyse

KPI Tracking:

Monitor metrics such as CPL, CPA, CAC, ROAS, conversion rate, revenue or lead quality depending on the client's objectives.

Data analyst

: Using platform data and GA4 and other available analytics to understand the full performance picture and identify what is driving or limiting business results.

Reporting:

Explain performance shifts and reason, and provide actionable optimisation recommendations.

Project & Stakeholder Management

Create and advise on media plans and media buy plans.

Manage your own campaign timelines, budgets, optimisation cadence and deliverables.

Work with Account Managers on client priorities, approvals and commercial context.

Brief content and creative teams with performance-led requirements for new messaging and assets.

Quality-check campaign setups and changes before launch and verify that tracking and delivery are working as intended.

Job Requirements

Hands-on paid media experience across Google Ads and Meta Ads; LinkedIn Ads, TikTok Ads, Microsoft Ads or programmatic media.

Strong knowledge of campaign setup, optimisation, bidding, targeting, remarketing and budget management.

Knowledge of Google Tag Manager or stronger tracking/analytics implementation.

Working knowledge of GA4, conversion tracking and digital attribution fundamentals.

Ability to analyse campaign and funnel data and translate it into actions.

Strong numerical judgement, attention to detail and project ownership.

Clear communication skills and the ability to explain performance.

Experience in managing lead-generation and/or ecommerce performance objectives.

Experience in landing-page and conversion-rate optimisation.

Experience with reporting/visualisation tools.

Experience in working across multiple client accounts in an agency environment.

Nice to Have

Understanding of SEO and how paid and organic search can work together.

Ability to integrate AI solutions to your workflow processes, and data interpretation and presentation.