Sr. Paid Media Manager

Octal Philippines Inc.; Makati; On-site; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

Paid Sick Leave

Vacation Leave

Maternity & Paternity Leave

Medical / Health Insurance

Paid Holidays

Performance Bonus

Training and Development

Career Progression Opportunities

Job summary

Octal Philippines Inc. is seeking a Senior Paid Media Manager in Makati to lead multi-channel paid media strategy, execution, and optimization. You will manage a team of specialists, drive growth, oversee budgeting, and collaborate with leadership to align campaigns with business goals.

You will oversee campaigns across major platforms, analyze performance, and implement tests to improve ROAS. This role emphasizes mentorship and cross-team coordination to maximize impact.

Qualifications

• Bachelor's degree in Marketing, Statistics, Data Science, or related field.
• 5–7 years in digital marketing with leadership experience.
• Proven ability to manage large paid media budgets and deliver ROI.
• Strong communication and project management skills.

Responsibilities

• Develop and oversee paid media strategies across Facebook, Google, LinkedIn, TikTok, Instagram, Twitter/X, Spotify, and programmatic platforms.
• Align paid media initiatives with overall marketing and business objectives, ensuring ROI/ROAS targets are met.
• Lead media planning and budget allocation to maximize efficiency and profitability.
• Direct end-to-end campaign execution: keyword strategy, audience segmentation, landing page optimization, ad copywriting, and analytics integration.
• Monitor KPIs and performance metrics, proactively optimizing campaigns to achieve growth targets.
• Collaborate with Creative, Copywriting, SEO, UX, Content, and Tech/DevOps teams for cohesive execution.

Skills

Paid media leadership

Budget management

Campaign optimization

Analytics

Team mentorship

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing or related field

Tools

Google Analytics

Meta Ads Manager

Google Ads

TikTok Ads

LinkedIn Ads

Excel / Sheets

Job description

As a Senior Paid Media Manager, you will lead the strategy, execution, and optimization of

multi-channel paid media campaigns while managing a team of specialists to deliver

measurable growth. You will oversee campaign planning, performance analysis, and client

relationships, ensuring alignment with business objectives. In addition to driving innovation and

collaboration across departments, you will monitor budgets closely, assess risks of

overspending, and implement controls to maximize efficiency and return on

investment—positioning the company and its clients at the forefront of paid media excellence.

A. Strategic Leadership

a. Develop and oversee paid media strategies across Facebook, Google, LinkedIn,

TikTok, Instagram, Twitter/X, Spotify, and programmatic platforms.

b. Align paid media initiatives with overall marketing and business objectives,

ensuring ROI/ROAS targets are consistently met.

c. Lead media planning and budget allocation to maximize efficiency and

profitability.

B. Campaign Management

a. Direct end-to-end campaign execution: keyword strategy, audience

segmentation, landing page optimization, ad copywriting, and analytics

integration.

b. Monitor KPIs and performance metrics, proactively optimizing campaigns to

achieve growth targets.

c. Implement A/B and multivariate testing to continuously improve campaign

performance.

C. Analytics & Reporting

a. Translate complex data from Google Analytics, Meta Ads Manager, LinkedIn Ads,

TikTok Ads, and other platforms into actionable insights.

b. Deliver clear, strategic performance reports to leadership and clients,

highlighting opportunities for growth and efficiency.

D. Cross-Functional Collaboration

a. Partner with Creative, Copywriting, SEO, UX, Social, Content, and Tech/DevOps

teams to ensure cohesive execution of paid media campaigns.

b. Integrate paid media into the broader marketing mix, driving synergy across

channels.

E. Client & Stakeholder Management

a. Serve as a senior point of contact for clients, managing expectations, presenting

strategies, and leading pitches.

b. Communicate campaign progress, OKRs, and strategic recommendations to

leadership and stakeholders.

F. Team Development

a. Mentor and guide junior paid media specialists, ensuring high-quality output and

professional growth.

b. Standardize processes, tools, and reporting frameworks to elevate team

efficiency and consistency.

Requirements

• Bachelor’s/College Degree in Marketing, Statistics, Data Science/Analytics, or related field.
• Minimum of 5–7 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.
• Proven track record of managing large-scale paid media budgets and delivering measurable business results.
• Project management experience preferred.

Type of Skills and/or LICENSING/CERTIFICATION Required:

• Must be knowledgeable in Google Workspace.
• Strong professional written and verbal communication skills
• Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced
• environment
• Driven, passionate, and self-motivated
• Should demonstrate expertise in Meta Ads, Google Ads, and TikTok Ads.
• Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms)
• Should have intermediate to expert-level experience in the following:
• Google Analytics
• Google Suite
• Google Adwords
• MS Excel/Google Sheets
• Meta Business Suite
• Meta Ads Manager
• Analyzing Data
• A/B Testing
• Conversion Rate Optimization (CRO) Techniques
• Good understanding of marketing principles
• Account Management
• People Management
• Project Management

Benefits

• Paid Sick Leave and Vacation Leave
• Paid Bereavement
• Maternity & Paternity Leave
• Single Parent Leave
• Medical / Health Insurance
• Paid Holidays
• Performance Bonus
• Training and Development Opportunities
• Career Progression Opportunities
• Company Service Awards