Marketing Specialist (Meta Ads/Paid Ads)

PlayTime Entertainment; Taguig; On-site; PHP 420,000 - 640,000; Full time

Job summary

PlayTime Entertainment is seeking a dynamic Marketing Specialist to plan, execute, monitor, and optimize digital campaigns across social platforms, with a focus on live-stream marketing activities and brand consistency.

You will coordinate with internal teams, manage advertising budgets, produce reports, and stay ahead of industry trends to boost visibility and performance across Meta, X, TikTok, and Google Ads.

Qualifications

• Bachelor's degree in Marketing or related field.
• Minimum 2 years' experience in social media advertising and digital marketing.
• Proficient in Meta Ads budgeting, billing and payments.
• Experience planning and executing online promotional campaigns.
• Strong knowledge of Meta, X, TikTok and Google Ads.
• Excellent written communication and time management.
• Ability to work cross-functionally and manage multiple projects.
• Attention to detail with proactive problem-solving.

Responsibilities

• Plan, manage, and optimize digital advertising campaigns across multiple platforms.
• Oversee live-stream advertisements and monitor campaign performance.
• Develop and implement marketing strategies to boost live-stream platforms.
• Monitor and update marketing content, ads, and campaigns.
• Track performance and prepare reports with insights and recommendations.
• Coordinate with internal departments for timely execution of initiatives.
• Manage marketing budgets and ensure cost-effective allocation.
• Maintain brand consistency across channels and materials.
• Prepare, organize, and maintain marketing documentation and records.
• Stay updated with industry trends and best practices in digital marketing.

Skills

Social media advertising

Digital marketing

Meta Ads management

Campaign budgeting

Cross-functional teamwork

Campaign analytics

Excellent communication

Education

Bachelor's degree in Marketing or related field

Job description

We are seeking a dynamic and experienced Marketing Specialist to plan, execute, monitor, and optimize marketing campaigns across various digital platforms. The ideal candidate will be responsible for managing advertising initiatives, overseeing live-stream marketing activities, coordinating with internal departments, maintaining marketing documentation, and ensuring brand consistency across all channels.

Key Responsibilities

• Plan, manage, and optimize digital advertising campaigns across multiple platforms.
• Oversee live-stream advertisements and monitor live campaign performance to ensure compliance with company standards.
• Develop and implement marketing strategies to enhance the performance and visibility of all live-stream platforms.
• Monitor, manage, and update marketing content, advertisements, and promotional campaigns.
• Track campaign performance and prepare regular reports with insights and recommendations.
• Coordinate with internal departments to ensure the timely execution of marketing initiatives.
• Manage marketing budgets and ensure cost-effective allocation of resources.
• Maintain brand consistency across all marketing channels, advertisements, and promotional materials.
• Prepare, organize, and maintain marketing documentation and campaign records.
• Stay up to date with industry trends, platform updates, and best practices in digital marketing.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• At least 2 years of experience in social media advertising and digital marketing.
• Proficient in managing Meta Ads, including campaign budgeting, billing, and payment processing.
• Proven experience in planning and executing online promotional campaigns.
• Strong understanding of major digital advertising platforms, including Meta (Facebook & Instagram), X (Twitter), TikTok, and Google Ads.
• Excellent written communication, typing, and comprehension skills.
• Strong analytical, organizational, and time management abilities.
• Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
• Detail-oriented with a proactive approach to problem‑sizing? Actually "problem‑sizing".

Preferred Skills

• Experience with live-stream marketing and e-commerce platforms.
• Knowledge of campaign analytics, performance tracking, and reporting tools.
• Familiarity with graphic design or content creation tools is an advantage.