Paid Media Specialist

DVO 1 ZANZIBAR; Davao del Sur; On-site; PHP 279,000 - 446,400; Full time

Job summary

A digital marketing agency in Davao del Sur is seeking an experienced Ads Specialist to develop and implement paid advertising strategies across platforms like Google Ads and Meta. The ideal candidate has 2-3 years of experience in managing campaigns, along with proficiency in analytics tools such as Google Analytics. Responsibilities include performance optimization and audience segmentation.

Qualifications

• Minimum 2-3 years of experience in managing paid advertising campaigns.
• Proven ability to create and optimize campaigns across multiple platforms.
• Technical skills in analytics tools required.

Responsibilities

• Develop and execute paid advertising strategies aligned with client objectives.
• Monitor campaign performance and analyze results for optimization.
• Conduct keyword research and audience segmentation.

Skills

Paid advertising campaign management

Google Ads

Facebook Ads

TikTok Ads

Audience segmentation

A/B testing

Keyword research

Analytics tools proficiency

Tools

Google Analytics

Google Tag Manager

Google Data Studio

Job description

Overview

Develop and implement paid ad strategies tailored to client goals.

Create, manage, and optimize campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and others.

Responsibilities

• Develop and execute paid advertising strategies aligned with client objectives.
• Create, manage, and optimize campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and other platforms.
• Performance optimization: conduct keyword research, audience segmentation, and A/B testing.
• Monitor campaign performance and analyze results to inform optimization decisions.

Qualifications

• Proven experience in managing paid advertising campaigns (minimum 2-3 years).
• Experience with platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and TikTok Ads.
• Technical Skills: proficiency in analytics tools like Google Analytics, Tag Manager, and Data Studio.

Security Notice

If the position requires you to work overseas, please be vigilant and beware of fraud.

Reporting and Compliance

If you encounter an employer who has the following actions during your job search, please report it immediately:

• withholds your ID;
• requires you to provide a guarantee or collects property.