Senior Paid Ads Specialist (MM - 09222026 - PTSPAS)

Rippedboxstation; Metro Manila; Remote; PHP 1,339,000 - 2,232,000; Part time

Job summary

Rippedboxstation is seeking a Senior Paid Ads Specialist to manage and optimize paid advertising campaigns across Meta, Google, TikTok, and other digital channels. This remote, part-time role requires data-driven decision-making and strong collaboration with marketing teams to maximize ROI.

You will oversee budgets, perform A/B tests, analyze key metrics, and mentor junior team members. Australian time zone availability is preferred for coordination and reporting.

Qualifications

• 3+ years of hands-on experience managing paid advertising campaigns.
• Strong expertise in Meta Ads and Google Ads; experience with TikTok Ads and other platforms is an advantage.
• Proven experience in performance marketing, paid media, and campaign optimization.
• Strong understanding of ROAS, CPA, CPC, CTR, CPM, conversion rates, and other advertising KPIs.
• Experience managing significant advertising budgets and optimizing campaigns for profitability and growth.

Responsibilities

• Develop, manage, and optimize paid advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other digital channels.
• Create and execute data-driven paid media strategies aligned with business and revenue goals.
• Manage campaign budgets, bidding strategies, audience targeting, and ad placements to maximize ROI.
• Monitor and analyze campaign performance, ROAS, CPA, CTR, CPC, conversion rates, and other key metrics.
• Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.
• Identify opportunities to scale high-performing campaigns while reducing inefficient ad spend.
• Collaborate with creative, content, e-commerce, and marketing teams to develop high-converting ads.
• Conduct audience research, competitor analysis, and market research to improve campaign performance.
• Prepare performance reports, insights, and recommendations for continuous improvement.
• Stay updated on advertising platform changes, digital marketing trends, and industry best practices.
• Troubleshoot tracking, attribution, pixel, conversion API, and campaign-related issues when needed.
• Provide strategic guidance and mentorship to junior paid ads specialists.

Skills

Paid advertising

Meta Ads

Google Ads

TikTok Ads

Data-driven

Analytics

Tools

Google Analytics

Meta Pixel

Conversion API

Google Tag Manager

Job description

Senior Paid Ads Specialist (MM - 09222026 - PTSPAS)

Job Openings Senior Paid Ads Specialist (MM - 09222026 - PTSPAS)

About the job Senior Paid Ads Specialist (MM - 09222026 - PTSPAS)

Position: Senior Paid Ads Specialist

Number of hours: 20 hours/Week
Schedule: Australian Time Zone

Key Responsibilities

Develop, manage, and optimize paid advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other digital channels.

Create and execute data-driven paid media strategies aligned with business and revenue goals.

Manage campaign budgets, bidding strategies, audience targeting, and ad placements to maximize ROI.

Monitor and analyze campaign performance, ROAS, CPA, CTR, CPC, conversion rates, and other key metrics.

Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.

Identify opportunities to scale high-performing campaigns while reducing inefficient ad spend.

Collaborate with creative, content, e-commerce, and marketing teams to develop high-converting ads.

Conduct audience research, competitor analysis, and market research to improve campaign performance.

Prepare performance reports, insights, and recommendations for continuous improvement.

Stay updated on advertising platform changes, digital marketing trends, and industry best practices.

Troubleshoot tracking, attribution, pixel, conversion API, and campaign-related issues when needed.

Provide strategic guidance and mentorship to junior paid ads specialists.

Qualifications

3+ years of hands-on experience managing paid advertising campaigns.

Strong expertise in Meta Ads and Google Ads; experience with TikTok Ads and other platforms is an advantage.

Proven experience in performance marketing, paid media, and campaign optimization.

Strong understanding of ROAS, CPA, CPC, CTR, CPM, conversion rates, and other advertising KPIs.

Experience managing significant advertising budgets and optimizing campaigns for profitability and growth.

Strong knowledge of audience targeting, retargeting, lookalike audiences, and funnel strategies.

Experience with Google Analytics, Meta Pixel, Conversion API, Google Tag Manager, or similar tracking tools.

Strong analytical and data-driven decision-making skills.

Excellent problem-solving and strategic thinking skills.

Strong communication and collaboration skills.

Ability to work independently, manage multiple campaigns, and meet deadlines.

Experience in e-commerce, lead generation, or direct-response marketing is highly preferred.

Experience leading or mentoring a paid media team is an advantage.