Marketing Manager

enablesGROUP; Pasig; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

EnableSME, Inc. is seeking an experienced Performance Marketing Manager to lead paid media initiatives for e-commerce and B2B, focusing on Meta Ads, customer acquisition, and lead generation.

This hands-on role requires driving measurable ROAS while managing budgets and optimizing campaigns with data-driven creative strategies. Ideal candidates will have 5+ years in paid media, experience with premium brands, and proficiency in Shopify, GA4, and cross-channel tactics.

Qualifications

• 5+ years hands-on experience in paid media, performance marketing, or digital advertising.
• Experience working with premium or luxury brands is required.
• Strong experience managing DTC and e-commerce customer-acquisition campaigns.
• Proven experience managing B2B lead-generation campaigns.
• Advanced hands-on experience with Meta Ads Manager.
• Strong understanding of paid advertising funnels, campaign structures, targeting, optimization, and budget management.
• Proficiency in analyzing ROAS, CPA, CAC, CTR, CPM, CVR, CPL, and other performance metrics.

Responsibilities

• Build, launch, manage, and optimize paid advertising campaigns across e-commerce and B2B channels.
• Manage Meta Ads campaigns covering customer acquisition, prospecting, retargeting, conversions, and lead-generation objectives.
• Monitor campaign budgets, pacing, audience targeting, bidding strategies, and overall performance.
• Analyze e-commerce performance using ROAS, CPA, CAC, CTR, CPM, conversion rates, AOV, and revenue.
• Evaluate B2B performance through CPL, lead quality, conversion rates, and pipeline contribution.
• Develop creative briefs for Designers and Video Editors based on campaign performance and audience insights.

Skills

Paid media / performance marketing

Analytical thinking

Budget management

Communication skills

English proficiency (business)

Tools

Meta Ads Manager

Shopify

GA4

Google Ads

TikTok Ads

Job description

We are looking for an experienced and commercially driven Performance Marketing Manager (also known as a Senior Paid Media Buyer) to manage and optimize paid advertising campaigns across e-commerce and B2B markets.

This is a hands-on role for a performance marketing professional with strong expertise in Meta Ads, customer acquisition, and lead generation. You will be responsible for driving measurable campaign results, managing advertising budgets, identifying growth opportunities, and translating performance insights into effective creative strategies.

The ideal candidate has experience working with premium or luxury brands and can confidently manage campaigns targeting both e-commerce revenue and qualified B2B leads.

Key Responsibilities

• Build, launch, manage, and optimize paid advertising campaigns across e-commerce and B2B channels.
• Manage Meta Ads campaigns covering customer acquisition, prospecting, retargeting, conversions, and lead-generation objectives.
• Monitor campaign budgets, pacing, audience targeting, bidding strategies, and overall performance.
• Analyze e-commerce performance using ROAS, CPA, CAC, CTR, CPM, conversion rates, average order value, and revenue.
• Evaluate B2B performance through CPL, lead quality, conversion rates, and pipeline contribution.
• Conduct audience, offer, landing-page, and creative testing to improve campaign effectiveness.
• Identify winning and underperforming advertisements and recommend data-driven improvements.
• Develop creative briefs for Graphic Designers and Video Editors based on campaign performance and audience insights.
• Recommend new advertising concepts, hooks, messaging, formats, and creative variations.
• Prepare regular campaign performance reports with actionable insights and recommendations.
• Collaborate with marketing, creative, strategy, and e-commerce teams to support acquisition and growth objectives.
• Stay updated on advertising platform developments, attribution changes, and performance marketing trends.

Qualifications

• At least 5 years of hands-on experience in paid media, performance marketing, or digital advertising.
• Experience working with premium or luxury brands is required.
• Strong experience managing DTC and e-commerce customer-acquisition campaigns.
• Proven experience managing B2B lead-generation campaigns.
• Advanced hands-on experience with Meta Ads Manager.
• Strong understanding of paid advertising funnels, campaign structures, targeting, optimization, and budget management.
• Proficiency in analyzing ROAS, CPA, CAC, CTR, CPM, CVR, CPL, and other relevant performance metrics.
• Experience managing advertising budgets and making commercially informed allocation decisions.
• Ability to interpret campaign performance data and translate insights into actionable creative recommendations.
• Experience working directly with Graphic Designers and Video Editors on advertising creatives.
• Strong analytical, problem-solving, and communication skills.
• Business-level English proficiency, both written and spoken.
• Comfortable participating in live video calls and collaborating with a US-based team.

Highly Advantageous

• Experience with Shopify and the DTC e-commerce ecosystem.
• Google Ads and TikTok Ads experience.
• Background in performance marketing or e-commerce agencies.
• Experience managing multiple client accounts or brands.
• Knowledge of GA4, landing-page optimization, and conversion rate optimization (CRO).
• Experience developing structured creative-testing frameworks.