Performance Marketer

Pavago; Philippines; Remote; PHP 500,000 - 800,000; Full time

Job summary

Pavago is seeking a data-driven Performance Marketer to plan, manage, and optimize paid campaigns across Google Ads and Meta Ads. You’ll own campaign performance, analyze data, manage budgets, and run structured experiments to improve results.

Collaboration with designers and the marketing team is essential to align campaigns with business goals. The ideal candidate combines strong analytical skills with creative thinking, takes initiative, and continuously seeks testing opportunities to improve

Qualifications

• Proven hands-on experience managing paid media campaigns at scale.
• Proficiency with Google Ads, Meta Ads Manager and other platforms.
• Experience with campaign setup, conversion tracking, monitoring and optimization.
• Strong analytical skills and data-driven decision making.
• Familiarity with tracking/attribution tools (GA, Meta Pixel).
• Understanding of CRO and landing page impact on paid campaigns.
• Experience budgeting and optimizing ROAS.
• Strong English written and verbal communication.

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other platforms.
• Monitor campaign performance and adjust to improve results.
• Identify underperforming campaigns and implement improvements to meet targets.
• Analyze results, identify trends, and translate data into insights.
• Prepare clear reports and share findings with the marketing team.
• Build and refine audience segments and improve targeting strategies.
• Manage budgets to maximize ROAS and allocate spend efficiently.
• Collaborate with designers and content creators on assets and messaging.
• Design and run structured A/B and multivariate tests; document learnings.

Skills

Paid media management

Google Ads

Meta Ads Manager

Campaign tracking

Analytics

A/B testing

Attribution tools

English communication

Tools

Google Ads platform

Meta Ads Manager

Google Analytics

Meta Pixel

Job description

Performance Marketer

Position Type: Full-Time, Remote
Working Hours: U.S Business Hours

About the Role

We’re looking for a data-driven Performance Marketer to plan, manage, and optimize paid advertising campaigns across platforms such as Google Ads and Meta Ads.

In this role, you’ll take ownership of campaign performance, analyze marketing data, manage advertising budgets, and run structured experiments to improve results. You’ll work closely with designers, content creators, and the broader marketing team to develop effective campaigns that align with business objectives.

The ideal candidate combines strong analytical skills with creative thinking, takes initiative, and continuously looks for opportunities to improve campaign performance through testing and data-backed decisions.

What You’ll Own

Paid Campaign Management

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Monitor campaign performance and make adjustments to improve results.
• Identify underperforming campaigns and implement improvements to meet performance targets.

Data Analysis & Reporting

• Monitor campaign metrics and performance indicators on a daily basis.
• Analyze results, identify trends, and translate data into actionable insights.
• Prepare clear reports and share performance findings and recommendations with the marketing team.

Audience Targeting & Segmentation

• Build and refine audience segments using demographic and behavioral data.
• Improve targeting strategies to reach relevant audiences and increase campaign efficiency.
• Evaluate audience performance and adjust segmentation based on campaign results.

Budget Management & Optimization

• Manage advertising budgets to maximize return on ad spend (ROAS).
• Adjust bids and budget allocation based on campaign performance and changing priorities.
• Identify opportunities to improve spending efficiency and scale successful campaigns.

Creative Collaboration

• Work with designers and content creators to develop effective advertising assets.
• Brief creative teams on campaign objectives, target audiences, messaging, and performance goals.
• Review creative performance and recommend iterations based on data and audience response.

Testing & Continuous Optimization

• Design and run structured A/B and multivariate tests across ad copy, creative assets, and landing pages.
• Document test hypotheses, results, and key learnings.
• Use insights from experiments to refine campaigns and scale successful strategies.

Cross-Functional Collaboration

• Coordinate with the wider marketing team to align paid campaigns with organic, product, and lifecycle marketing initiatives.
• Communicate campaign updates, potential issues, and opportunities proactively.
• Maintain clear documentation of campaign changes, findings, and recommendations.

Required Experience & Skills

• Proven hands-on experience managing paid media campaigns, ideally at meaningful scale or within a complex organization.
• Proficiency with Google Ads, Meta Ads Manager, and other relevant advertising platforms.
• Experience with campaign setup, conversion tracking, performance monitoring, and optimization.
• Strong analytical skills and the ability to make data-driven marketing decisions.
• Familiarity with tracking and attribution tools such as Google Analytics, Meta Pixel, or equivalent solutions.
• Understanding of conversion rate optimization and the relationship between landing page performance and paid campaign results.
• Experience managing advertising budgets and optimizing return on ad spend.
• Strong written and verbal English communication skills.
• Ability to present campaign performance, insights, and recommendations clearly to stakeholders.

What Makes You a Strong Fit

• You approach marketing as a continuous process of testing, learning, and improving.
• You take ownership of campaigns and proactively identify issues and opportunities.
• You balance creative thinking with analytical rigor.
• You communicate clearly with teammates across time zones and keep stakeholders informed.
• You document your work, decisions, and findings so the team can act on reliable information.
• You can work independently while collaborating effectively with cross-functional teams.

What Success Looks Like

• Paid campaigns consistently work toward established performance targets.
• Advertising budgets are allocated effectively based on performance data.
• Audience targeting and creative strategies improve through structured testing.
• Campaign reporting provides clear insights and actionable recommendations.
• Successful campaigns are identified and scaled while underperforming campaigns are improved.
• Paid marketing efforts remain aligned with broader marketing objectives.

Interview Process

• Initial Screening
• Client Interview
• Offer & Onboarding