Performance Marketer (Hybrid)

Sprout Solutions; Mandaluyong; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Sprout Solutions is seeking a Performance Marketer with 4+ years of hands-on experience in digital campaigns across paid search, paid social, display, SEO, and email. You will optimize campaigns, manage budgets, and drive measurable growth through data-driven experiments and insights.

You’ll collaborate with the Demand Generation Lead, identifying growth opportunities, running tests, and turning insights into improved ROI and qualified leads across multiple platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• At least 4 years of hands-on performance marketing or digital campaign management.
• Proven experience managing paid search and paid social campaigns with display, SEO, and email familiarity.
• Strong A/B testing and experimentation skills with test planning, execution, and insights application.
• Proficiency in Google Ads, Meta Ads Manager, GA4 and campaign analytics.
• Solid understanding of conversion tracking, attribution, and performance metrics.

Responsibilities

• Plan and execute digital campaigns across Google Ads, Bing, Meta, TikTok, and other platforms.
• Optimize campaigns through testing, including A/B tests on creatives, copy, landing pages, and audiences.
• Manage budgets and marketing ROI across channels.
• Build integrated campaigns across paid search, paid social, display, email, and SEO.
• Analyze and report performance using GA4 and dashboards; present insights to stakeholders.
• Drive continuous improvement by monitoring trends and exploring new tools.

Skills

Campaign management

A/B testing

Analytics

Project management

Communication

Detail-oriented

Education

Bachelor's degree

Tools

Google Ads

Meta Ads Manager

GA4

Job description

Turn Marketing Performance Into Measurable Growth

We’re looking for a Performance Marketer with at least 4 years of experience in digital marketing, campaign optimization, and data-driven growth. You’ll manage and optimize integrated campaigns across paid search, paid social, display, SEO, email, and retargeting to drive qualified leads, conversions, and marketing ROI.

Working closely with the Demand Generation Lead/Manager, you’ll identify growth opportunities, run experiments, and turn campaign insights into measurable business results.

What You’ll Do

1. Plan and Execute Digital Campaigns

• Develop and manage campaigns across Google Ads, Bing, Meta, TikTok, and other relevant platforms.

• Support SEO, keyword research, email marketing, audience segmentation, and retargeting initiatives.

• Ensure campaigns align with business goals, timelines, and budgets.

2. Optimize Campaigns Through Testing

• Monitor and improve campaign performance based on ROI, CPL, CPA, CPC, and conversion rates.

• Design, execute, and analyze A/B tests on ad creatives, copy, landing pages, audience segments, and campaign strategies.

• Use test results and data-driven experiments to identify winning variations and continuously improve conversion rates.

• Optimize bidding strategies, targeting, and creative assets to maximize performance.

3. Manage Budgets and Marketing ROI

• Allocate and monitor advertising budgets across channels.

• Adjust spending based on campaign results, channel effectiveness, and business priorities.

4. Build Integrated Campaigns

• Coordinate paid search, paid social, display, email, SEO, and retargeting activities.

• Collaborate with creative and marketing teams to develop compelling messaging and campaign assets.

5. Analyze and Report Performance

• Track KPIs and provide actionable insights using Google Analytics 4 (GA4), advertising dashboards, and marketing platforms.

• Maintain accurate campaign tracking and attribution to identify effective channels and strategies.

• Present performance reports and recommendations to stakeholders.

6. Drive Continuous Improvement

• Monitor industry trends, competitor activities, and platform updates.

• Explore new tools, marketing technologies, and experimentation strategies to improve results.

What We’re Looking For

• Bachelor’s degree in Marketing, Communications, or a related field.

• At least 4 years of hands-on experience in performance marketing or digital campaign management.

• Proven experience managing paid search and paid social campaigns, with familiarity in display advertising, SEO, and email marketing.

• Strong A/B testing and experimentation skills, including test planning, execution, analysis, and applying insights to improve campaign performance.

• Proficiency in Google Ads, Meta Ads Manager, GA4, and campaign analytics.

• Solid understanding of conversion tracking, marketing attribution, and performance metrics.

• Strong analytical, communication, and project management skills.

• Proactive, detail-oriented, and comfortable managing multiple campaigns in a fast-paced environment.

Nice to Have

• Experience in B2B marketing, demand generation, or lead generation.

• Familiarity with HubSpot workflows, automation, and campaign tracking.

• Experience with Canva or Adobe Creative Suite.

• Relevant certifications in digital marketing or analytics.

What Makes You a Great Fit?

You look beyond clicks and impressions to understand what drives qualified leads and conversions. You combine analytical thinking with creative experimentation, confidently use A/B testing to validate ideas, and take ownership of campaign performance to deliver measurable growth.