Assistant Digital Marketing Manager

Toys\"R\"Us Philippines; Quezon City; On-site; PHP 1,200,000 - 2,500,000; Full time

Job summary

Toys"R"Us Philippines seeks a Digital Assistant Marketing Manager to develop and execute data-driven digital marketing strategies across paid search, social, email, and CRM. You will lead analytics, optimize campaigns for traffic, conversion, and revenue, and manage budgets with brand-aligned governance.

The role requires 7–10 years in digital marketing with leadership experience, proficiency in GA4, GTM, Looker Studio, and major ad platforms.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, or related field.

Responsibilities

• Develop and execute integrated digital marketing strategies across paid search, paid social, display, e-commerce, email, CRM, and content channels.
• Lead digital campaigns on Google Ads, Meta Ads Manager, TikTok Ads, YouTube and marketplaces with focus on ROAS and CPA.
• Oversee analytics and performance reporting using GA4, GTM, Looker Studio and SEO tools, providing actionable insights.
• Drive customer lifecycle marketing including lead gen, retargeting, email marketing, CRM campaigns, and CRO.
• Manage budgets, vendors, and partners to ensure campaign efficiency and brand compliance.

Skills

Digital marketing strategy

Leadership/people management

Analytics & data-driven optimization

GA4

Google Tag Manager

Looker Studio

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

TikTok Ads

GA4

Google Tag Manager

Looker Studio

CRM platforms

Marketing automation platforms

Job description

The Digital Assistant Marketing Manager is responsible for developing, executing, and optimizing data-driven digital marketing strategies to drive customer acquisition, engagement, conversion, and revenue growth. The role oversees multi-channel digital campaigns across paid media, social media, search, e-commerce, CRM, and marketing automation platforms while ensuring efficient budget utilization and measurable business outcomes. This position leads digital marketing operations, performance analytics, and technology adoption to strengthen brand presence and maximize return on marketing investment.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across paid search, paid social, display, e-commerce, email, CRM, and content channels to achieve traffic, conversion, and revenue targets.
• Manage and optimize digital advertising campaigns on platforms such as Google Ads, Meta Ads Manager, TikTok Ads, YouTube, and e-commerce marketplaces, monitoring KPIs including ROAS, CPA, conversion rate, and customer acquisition cost.
• Lead digital analytics and performance reporting using Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, SEO platforms, and marketing automation tools, providing actionable insights and recommendations.
• Oversee customer lifecycle marketing initiatives, including lead generation, retargeting, email marketing, CRM campaigns, audience segmentation, and conversion rate optimization (CRO).
• Manage digital marketing budgets, agency relationships, media partners, and technology vendors to ensure campaign efficiency, compliance with brand standards, and achievement of business objectives.

Job Requirements

• Bachelor's degree in Marketing, Advertising, Digital Media, Communications, Business, or a related field.
• Minimum of 7-10 years of experience in digital marketing, performance marketing, marketing technology, or e-commerce marketing, with at least 3 years in a leadership or managerial capacity.
• Advanced expertise in Google Ads, Meta Ads Manager, TikTok Ads, Google Analytics 4 (GA4), Google Tag Manager, Looker Studio, SEO/SEM tools, CRM platforms, and marketing automation systems.
• Professional certifications such as Google Ads Certification, Google Analytics Certification (GA4), Meta Certified Digital Marketing Associate/Professional, HubSpot Marketing Certification, or equivalent are highly preferred.
• Proven experience managing large-scale multi-channel campaigns, digital media budgets, customer acquisition programs, and e-commerce growth initiatives with demonstrated success in improving ROAS, conversion performance, and customer retention.