Performance Marketing Manager for Luxury DTC & B2B Growth

EnableSME, Inc.; Pasig; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

EnableSME, Inc. is seeking an experienced Performance Marketing Manager to lead paid media initiatives for e-commerce and B2B, focusing on Meta Ads, customer acquisition, and lead generation.

This hands-on role requires driving measurable ROAS while managing budgets and optimizing campaigns with data-driven creative strategies. Ideal candidates will have 5+ years in paid media, experience with premium brands, and proficiency in Shopify, GA4, and cross-channel tactics.

Qualifications

• 5+ years hands-on experience in paid media, performance marketing, or digital advertising.
• Experience working with premium or luxury brands is required.
• Strong experience managing DTC and e-commerce customer-acquisition campaigns.
• Proven experience managing B2B lead-generation campaigns.
• Advanced hands-on experience with Meta Ads Manager.
• Strong understanding of paid advertising funnels, campaign structures, targeting, optimization, and budget management.
• Proficiency in analyzing ROAS, CPA, CAC, CTR, CPM, CVR, CPL, and other performance metrics.

Responsibilities

• Build, launch, manage, and optimize paid advertising campaigns across e-commerce and B2B channels.
• Manage Meta Ads campaigns covering customer acquisition, prospecting, retargeting, conversions, and lead-generation objectives.
• Monitor campaign budgets, pacing, audience targeting, bidding strategies, and overall performance.
• Analyze e-commerce performance using ROAS, CPA, CAC, CTR, CPM, conversion rates, AOV, and revenue.
• Evaluate B2B performance through CPL, lead quality, conversion rates, and pipeline contribution.
• Develop creative briefs for Designers and Video Editors based on campaign performance and audience insights.

Skills

Paid media / performance marketing

Analytical thinking

Budget management

Communication skills

English proficiency (business)

Tools

Meta Ads Manager

Shopify

GA4

Google Ads

TikTok Ads

Job description

EnableSME, Inc. is seeking an experienced Performance Marketing Manager to lead paid media initiatives for e-commerce and B2B, focusing on Meta Ads, customer acquisition, and lead generation.

This hands-on role requires driving measurable ROAS while managing budgets and optimizing campaigns with data-driven creative strategies. Ideal candidates will have 5+ years in paid media, experience with premium brands, and proficiency in Shopify, GA4, and cross-channel tactics.