Lifecycle Marketing & Conversion Specialist

Blueshift Energy Inc.; Metro Manila; On-site; PHP 446,000 - 781,000; Full time

Job summary

Blueshift Energy Inc. in the Philippines is seeking a Lifecycle Marketing Specialist to develop and manage end-to-end campaigns across the customer journey. You will craft email, SMS, and other communications, optimize funnels, and run experiments to boost conversions.

With 1–3 years in marketing, you will analyze data, segment audiences, and collaborate with sales, design, and content teams to drive leads and revenue.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 1–3 years in lifecycle or digital marketing, CRM, or conversion optimization.
• Experience creating and managing email campaigns and automated marketing.
• Strong understanding of the customer journey and funnel.
• Knowledge of CRO, A/B testing, segmentation, and personalization.
• Experience with marketing analytics tools (CRM, email, Google Analytics, Meta).

Responsibilities

• Develop and manage lifecycle marketing campaigns across the customer journey.
• Create and optimize email, SMS, messaging, and other communications.
• Move leads through the sales funnel to increase qualified leads and revenue.
• Analyze funnel performance and identify drop-off points and opportunities.
• Collaborate with sales, design, content, and performance marketing teams.
• Test and refine landing pages, CTAs, offers, and other assets.
• Monitor key metrics such as conversion rate and lead-to-customer rate.

Skills

Lifecycle marketing

Email marketing

CRM marketing

A/B testing

Lead nurturing

Conversion optimization

Copywriting

Campaign management

Data analysis

Segmentation

Personalization

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM platforms

Email marketing platforms

Google Analytics

Meta ads

Marketing automation

Customer journey platforms

Job description

Blueshift Energy Inc. in the Philippines is seeking a Lifecycle Marketing Specialist to develop and manage end-to-end campaigns across the customer journey. You will craft email, SMS, and other communications, optimize funnels, and run experiments to boost conversions.

With 1–3 years in marketing, you will analyze data, segment audiences, and collaborate with sales, design, and content teams to drive leads and revenue.