CRM Growth Strategist: Lifecycle & Campaigns

edamama (BeanLab Inc); Philippines; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

edamama (BeanLab Inc) is seeking a CRM Strategy & Planning professional to design and implement customer lifecycle programs across website, email, push notifications, in-app messages, and messaging channels in the Philippines. You will lead cross-functional initiatives, run A/B tests, analyze campaign performance, and drive retention through loyalty programs and targeted communications.

The role emphasizes data analytics, copywriting, and effective stakeholder collaboration to continuously

Qualifications

• 2+ years of CRM-related experience.
• Familiarity with MoEngage or other CRM tools.
• Strong copywriting, analytics, and project management.
• Proven ability to manage multiple campaigns and stakeholders.
• Solid understanding of CRM platforms and marketing automation.

Responsibilities

• Develop and implement end-to-end CRM strategies across all touchpoints.
• Plan, execute, and measure CRM campaigns with retention initiatives and loyalty programs.
• Prepare performance reports and provide actionable optimization insights.
• Collaborate with Marketing, Category Management, and Customer Support.
• Identify opportunities for automation and continuous CRM improvements.

Skills

CRM strategy

MoEngage

CRM tools

Copywriting & analytics

Stakeholder management

Tools

MoEngage

Job description

edamama (BeanLab Inc) is seeking a CRM Strategy & Planning professional to design and implement customer lifecycle programs across website, email, push notifications, in-app messages, and messaging channels in the Philippines. You will lead cross-functional initiatives, run A/B tests, analyze campaign performance, and drive retention through loyalty programs and targeted communications.

The role emphasizes data analytics, copywriting, and effective stakeholder collaboration to continuously