Lifecycle and Conversion Marketer

Blueshift Energy Inc.; Metro Manila; On-site; PHP 446,000 - 781,000; Full time

Job summary

Blueshift Energy Inc. in the Philippines is seeking a Lifecycle Marketing Specialist to develop and manage end-to-end campaigns across the customer journey. You will craft email, SMS, and other communications, optimize funnels, and run experiments to boost conversions.

With 1–3 years in marketing, you will analyze data, segment audiences, and collaborate with sales, design, and content teams to drive leads and revenue.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 1–3 years in lifecycle or digital marketing, CRM, or conversion optimization.
• Experience creating and managing email campaigns and automated marketing.
• Strong understanding of the customer journey and funnel.
• Knowledge of CRO, A/B testing, segmentation, and personalization.
• Experience with marketing analytics tools (CRM, email, Google Analytics, Meta).

Responsibilities

• Develop and manage lifecycle marketing campaigns across the customer journey.
• Create and optimize email, SMS, messaging, and other communications.
• Move leads through the sales funnel to increase qualified leads and revenue.
• Analyze funnel performance and identify drop-off points and opportunities.
• Collaborate with sales, design, content, and performance marketing teams.
• Test and refine landing pages, CTAs, offers, and other assets.
• Monitor key metrics such as conversion rate and lead-to-customer rate.

Skills

Lifecycle marketing

Email marketing

CRM marketing

A/B testing

Lead nurturing

Conversion optimization

Copywriting

Campaign management

Data analysis

Segmentation

Personalization

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM platforms

Email marketing platforms

Google Analytics

Meta ads

Marketing automation

Customer journey platforms

Job description

JOB RESPONSIBILITIES:

• Develop and managelifecycle marketing campaignsacross the customer journey, from lead generation and nurturing to conversion, retention, and re-engagement.

• Create and optimizeemail, SMS, messaging, and other customer communication campaignsbased on customer behavior and lifecycle stage.

• Develop strategies tomove leads through the sales funneland increase qualified leads, conversions, and revenue.

• Analyze customer behavior, funnel performance, and campaign results to identifydrop-off points and conversion opportunities.

• Work closely with the sales and marketing teams to improvelead nurturing, follow-ups, and customer conversion.

• Build and optimizeautomated workflows and customer journeysbased on user actions, interests, and engagement.

• Develop and testlanding pages, email campaigns, CTAs, offers, and other conversion-focused assets.

• ConductA/B testing and experimentationto improve engagement, lead quality, conversion rates, and overall campaign performance.

• Monitor key metrics such asconversion rate, lead-to-customer rate, engagement rate, customer retention, repeat purchases, and revenue generated.

• Identify reasons for lost or inactive leads and developre-engagement and recovery campaigns.

• Use customer and campaign data to createsegmented and personalized marketing campaigns.

• Collaborate with content, design, sales, and performance marketing teams to ensure campaigns are aligned with business goals.

• Continuously research customer behavior, market trends, and best practices inlifecycle and conversion marketing.

JOB QUALIFICATIONS

• Bachelor's degree inMarketing, Business Administration, Communications, or a related field.

• At least1-3 years of experiencein lifecycle marketing, CRM marketing, digital marketing, conversion optimization, growth marketing, or a related role.

• Experience creating and managingemail marketing, lead nurturing, CRM, or automated marketing campaigns.

• Strong understanding of thecustomer journey and marketing funnel, from awareness to conversion and retention.

• Knowledge ofconversion rate optimization (CRO), A/B testing, customer segmentation, and personalization.

• Experience working with marketing and analytics tools such asCRM platforms, email marketing platforms, Google Analytics, Meta, or similar tools.

• Ability to analyze campaign and customer data and turn insights intoactionable marketing strategies.

• Strong understanding of marketing metrics such asconversion rate, CTR, CPL, CAC, retention rate, lead-to-customer rate, and ROI/ROAS.

• Strong copywriting and communication skills, particularly foremails, CTAs, landing pages, and customer-facing campaigns.

• Detail-oriented and comfortable managing multiple campaigns and projects simultaneously.

• Strong problem-solving and analytical skills.

• Able to work collaboratively withsales, marketing, design, and other teams.

• Proactive, results-oriented, and willing to test, learn, and continuously improve campaigns.

• Experience withmarketing automation, CRM systems, or customer journey platformsis a plus.