Growth-Driven Digital Ads Specialist

Blueshift Energy Inc.

Metro Manila

On-site

PHP 600,000 - 900,000

Full time

2 days ago

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Job summary

Blueshift Energy Inc. is seeking a skilled digital advertising professional to develop and manage cross-channel campaigns. You will translate objectives into actionable plans, identify audiences, and optimize budgets for maximum ROAS.

The role emphasizes collaboration with Marketing and Creative teams, data-driven decision making, and ongoing testing of formats and messages to improve lead generation and conversion rates. Based in Metro Manila, it offers growth in a fast-paced energy sector.

Qualifications

Experience in planning and executing digital advertising campaigns.
Strong understanding of audience targeting, campaign management, lead generation, and conversion optimization.
Familiarity with search, display, social, video, and remarketing campaigns.
Ability to interpret advertising metrics such as CTR, CPC, CPM, CPL, CPA, conversion rate, and ROAS.

Responsibilities

Develop and execute digital advertising campaigns across platforms such as Meta Ads, Google Ads, and other channels.
Translate marketing objectives into effective digital advertising strategies and campaign plans.
Research and identify target audiences, customer segments, interests, behaviors, and market opportunities.
Set up and manage campaign elements including audiences, ad sets, creatives, placements, budgets, and bidding strategies.
Coordinate with Creative and Marketing teams to develop ad creatives, copy, and campaign concepts.
Test different creative formats, messaging, offers, audiences, and approaches to identify best results.
Monitor campaign performance and track metrics such as reach, impressions, CTR, CPC, CPL, CPA, conversion rate, and ROAS.
Review advertising results and adjust targeting, budgets, creatives, placements, and settings.
Identify trends and turn data into actionable recommendations for improvement.
Manage and optimize advertising budgets for efficient spend.
Develop remarketing and retargeting campaigns to re-engage potential customers.
Monitor landing pages, lead forms, and conversion points; suggest improvements.
Ensure proper implementation of tracking links, pixels, events, UTM parameters, etc.
Work with Sales to evaluate lead quality and outcomes.
Analyze results across platforms, audiences, creatives, and segments to determine effective strategies.
Prepare regular campaign reports and optimization recommendations for management.
Maintain organized records of campaigns, budgets, creatives, performance data, and activities.
Stay updated on platform changes, formats, policies, and best practices.
Identify and test new digital advertising opportunities to improve lead generation and acquisition.
Work toward lead generation, conversion, cost-efficiency, and performance targets.