Lifecycle Marketing Lead — CRM for Subscriptions

Avid; Philippines; Remote; PHP 900,000 - 1,200,000; Full time

Job summary

Avid is seeking a Lifecycle Marketing Manager based in the Philippines to turn lifecycle strategy into scalable campaigns for our direct-to-consumer subscription business.

You will own end-to-end lifecycle programs, from brief to post‑campaign analysis, coordinating with Data, Product Marketing, eCommerce, Creative Services, and Growth teams to ensure timely, measurable outcomes. Fluency in English required and US Eastern alignment expected.

Qualifications

• 3+ years in lifecycle, CRM, retention, or subscription marketing.
• Proven program ownership from concept to launch.
• Strong analytical mindset with data-driven decision making.
• Experience with automated marketing platforms.

Responsibilities

• Own end-to-end lifecycle programs from brief to post-campaign analysis.
• Define audiences, messaging, channels, timelines, and success metrics.
• Collaborate with cross-functional teams across marketing and product.
• Manage QA, personalization, and optimization after launch.
• Lead cross-functional meetings and drive process improvements.

Skills

Lifecycle marketing

Program ownership

Campaign operations

Email marketing

Marketing automation

Analytical thinking

Cross-functional collaboration

Attention to detail

Communication skills

Education

Bachelor's degree

Tools

Braze

Knak

Salesforce

HTML/CSS

Job description

Avid is seeking a Lifecycle Marketing Manager based in the Philippines to turn lifecycle strategy into scalable campaigns for our direct-to-consumer subscription business.

You will own end-to-end lifecycle programs, from brief to post‑campaign analysis, coordinating with Data, Product Marketing, eCommerce, Creative Services, and Growth teams to ensure timely, measurable outcomes. Fluency in English required and US Eastern alignment expected.