Lifecycle Marketing Lead — D2C Campaigns

Philippines (PHC1) Avid Philippines; Philippines; Remote; PHP 600,000 - 1,200,000; Full time

Job summary

Avid Philippines is seeking an experienced Lifecycle Marketing Manager to turn lifecycle strategy into scalable, measurable customer engagement campaigns for our D2C subscription business. This individual contributor role owns programs from planning through analysis, collaborating with cross-functional teams to ensure timely delivery.

The ideal candidate brings hands-on lifecycle/CRM marketing, strong program management, and proficiency with Braze, Knak, and Salesforce, plus a data-driven

Qualifications

• 3+ years of lifecycle, CRM, retention, subscription, digital marketing, or related discipline with program ownership.
• Hands-on with Braze, Knak, Salesforce or similar tools; Braze preferred.
• Able to turn business objectives into clear engagement plans and manage dependencies to launch.

Responsibilities

• Own end-to-end lifecycle programs from brief to post-campaign analysis.
• Define segmentation, messaging, channels, and KPIs; validate data with Analytics.
• Lead cross-functional meetings and ensure timely, high-quality campaign delivery.

Skills

Lifecycle / CRM Marketer

Program Owner

Campaign Operations

Marketing Automation

Braze

Knak

Salesforce

Subscription Mindset

Analytics

Cross-functional Collaboration

CAN-SPAM / GDPR

Education

Bachelor's degree or equivalent experience

Tools

Braze

Knak

Salesforce

Job description

Avid Philippines is seeking an experienced Lifecycle Marketing Manager to turn lifecycle strategy into scalable, measurable customer engagement campaigns for our D2C subscription business. This individual contributor role owns programs from planning through analysis, collaborating with cross-functional teams to ensure timely delivery.

The ideal candidate brings hands-on lifecycle/CRM marketing, strong program management, and proficiency with Braze, Knak, and Salesforce, plus a data-driven