Lead Generation Specialist | WFO | eNtec

Cloudstaff Philippines Inc.; Philippines; On-site; PHP 280,000 - 520,000; Full time

Benefits offered by this job

Health insurance

Office perks

Career growth

Flexible schedule

Team events

Job summary

Cloudstaff Philippines Inc. is seeking a proactive Lead Generation Specialist to fuel the sales funnel with high-quality prospects.

You will research markets, manage contacts in Hubspot, and execute multi-channel outreach including LinkedIn, phone campaigns, email blasts, and Google Ads to generate FTAs for the sales team. Daily you will set up First Time Appointments, monitor metrics, and report progress to leadership.

Qualifications

• Must have experience using Hubspot CRM.
• Strong English communication—written and verbal.
• Must meet daily KPI targets and manage time effectively.
• Hold a passport and be willing to travel to USA or Canada at least twice per year.

Responsibilities

• Research markets to identify potential leads.
• Maintain and update databases of contacts and leads in Hubspot.
• Segment leads by industry, location, and value.
• Utilize LinkedIn for targeted outreach and connection requests.
• Execute phone outreach campaigns and email blasts.
• Develop and run social media lead-gen activities and monitor website interactions.
• Schedule First Time Appointments and nurture relationships with leads.
• Track KPIs and report daily on FTAs, with weekly updates to leadership.
• Collaborate with marketing, product, and service teams to improve offerings.

Skills

Lead generation

Market research

Email outreach

Phone outreach

Data management

Tools

Hubspot CRM

LinkedIn

Google Ads

Job description

Job Description

Overview

A. Purpose of the Lead Generation Specialist

• Generate high-quality leads for the sales team


• Support the overall sales goals of the company

B. Key Metric

• Schedule 4 First Time Appointments (FTAs) per day for each sales rep on the road

II. Responsibilities

A. Research and Data Management

• Conduct market research to identify potential leads


• Maintain and update databases of contacts and leads in Hubspot


• Segment leads based on industry, location, and potential value

B. Lead Generation Strategies

• Utilize LinkedIn for targeted outreach and connection requests


• Implement phone outreach campaigns from contact lists


• Develop and execute social media strategies for engagement and lead generation


• Monitor and optimize website interactions to capture leads


• Create and distribute email blasts to targeted prospects


• Execute direct email campaigns tailored to specific segments


• Manage online advertising (Google Ads) to attract potential leads

C. Appointment Setting

• Qualify leads through initial conversations and virtual meetings


• Schedule First Time Appointments for the sales team


• Maintain communication with leads to nurture relationships

D. Performance Tracking and Reporting

• Track key performance indicators (KPIs) related to lead generation


• Daily reporting on the number of FTAs achieved, with weekly report sent to President


• Analyze the effectiveness of different lead generation strategies


• Adjust strategies based on performance analytics and feedback

III. Expectations

A. Quality of Leads

• Focus on generating leads that are relevant and aligned with company goals


• Ensure at least 80% of leads qualify for FTA potential

B. Communication

• Maintain open lines of communication with the sales team


• Provide regular updates on lead status and FTA schedules

C. Collaboration

• Work closely with marketing to align messaging and strategies


• Share insights from lead generation efforts with product and service teams to improve offerings

D. Time Management

• Efficiently manage time to ensure consistent outreach and follow-ups


• Allocate resources effectively to maximize output

E. Continuous Improvement

• Stay updated on industry trends and best practices in lead generation


• Participate in training opportunities to enhance skills

IV. Goals

A. Short-Term Goals

• Set monthly targets for lead generation activities and FTAs


• Review and iterate on outreach strategies based on response rates

B. Long-Term Goals

• Establish a consistent and reliable lead generation funnel


• Foster a collaborative culture that drives continuous improvement

V. Review and Feedback

A. Regular Meetings

• Schedule weekly team meetings to discuss progress and challenges


• Bi-monthly check-ins with sales leadership to align on goals

B. Performance Reviews

• Conduct semi-annual performance reviews for the lead generation team


• Encourage feedback from the sales team on the quality and effectiveness of leads generated

This outline establishes the foundational responsibilities and expectations for the Lead Generation Department, ensuring all members understand their roles in achieving the department's key metric of securing FTAs for the sales team.

Qualifications and Requirements

• Knowledge and/or experience in using Hubspot CRM


• Must communicate CLEARLY in English – written, verbal, digital


• Must put in the hours to achieve the KPI’s every day – no falling short


• Hold a passport – travel to USA or Canada at least 2 times per year

Perks and Benefits

• Comprehensive health and life insurance on your 16th day of employment, covering 1 free dependent on the 16th day of employment


• Superb and exciting Mid-Year Parties – with items to give away and cash prizes!


• Endless opportunities for career advancement


• Exclusive ATM inside the office for employee's convenience


• We set you up for success with a company-provided PC/Laptop and fiber internet connection


• Look forward to weekly office perks for work from office staff – Free Coffee, Meals and Beer Fridays!


• Top notch workplace with first class VIP lounge and game rooms


• Child friendly spaces to cater to the needs of employees with children, enhancing work‑life balance


• Participate and join our CS Social Clubs and Special Interest Groups to connect with colleagues


• International career growth and connections


• Unlimited cash incentives for hired referrals


• Mental Wellness Employee Assistance program through Lifeworks


• In-house psychiatrist available to support employees' well‑being


• Become part of the Employee Share Units program


• Cloudstaff Dream Points - To be used for bidding useful items like appliances, kitchenettes etc


• Cloudstaff : Build Your Career, Anywhere


• Established in 2005, Cloudstaff is a leading outsourcing company that empowers businesses to thrive through smarter talent solutions. We're passionate about creating a work environment that fosters your professional growth and overall well‑being.


• Why Cloudstaff is the #1 Workplace?


• Award-winning Culture : We're committed to building the #1 Workplace Everywhere, with a proven track record of staff engagement initiatives and industry recognition


• Invest in You : We support your development through comprehensive training programs, mentoring and opportunities for career advancement


• Thrive as an Individual : We offer a strong work‑life balance with flexible schedules, meaningful perks and a collaborative team environment.