Key Account Manager

Lifestrong Marketing Inc.; Caloocan; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Lifestrong Marketing Inc. in Metro Manila is seeking an experienced Key Account Manager to plan, develop, and implement key account strategies across health and beauty brands, driving sales, distribution, pricing, and promotions.

You will collaborate with retailers, negotiate trade margins, prepare business plans, monitor campaigns, analyze KPIs, and lead a team of brand professionals to ensure flawless in-store and online execution.

Responsibilities

• Collaborate and manage key accounts to build traction across health and beauty brands.
• Identify trade, marketing and promotional strategies to optimize SKU assortment and brand presence.
• Negotiate trade margins with accounts and maximize value-chain components.
• Prepare business plans and monthly sales/marketing reviews.
• Champion P&L for accounts and ensure flawless in-store and online execution.
• Plan year-long campaigns with accounts, including trade support.
• Monitor campaign performance, track KPIs, and report insights.
• Manage KPIs and lead a team of brand professionals.

Job description

To manage the planning, developing, and implementing of key account strategies, support key account group; develop regional key account strategies and plans. Achieve sales volume, availability, distribution, pricing, merchandising and promotional objectives. Implement sales policies and procedures set forth by the management committee. Coordinate with and monitor the progress of the Key Accounts Group in compliance with the set standards and company policies and procedures.

Develop and implement strategic account plans with different retailers to achieve sales targets, foster account growth, and identify new business opportunities to drive sales volume, distribution, pricing, margins, merchandising and promotional activities of the brands he/she is assigned to

DUTIES AND RESPONSIBILITIES:

• Collaborate and manage different key accounts assigned to build traction in the different health and beauty products he/she is assigned — partnering with business managers of different retailers to arrive at a solid trade execution that will deliver substantial business growth and drive sales
• Identify trade, marketing and promotional strategies to build sku assortment and have a strong representation of the brands he/she is assigned to
• Negotiates for trade margins with new, existing and renewal of accounts and ensures that all components of the value chain are maximized
• Prepares business plans / reviews which includes bottom and top sales forecast for assigned accounts and co-champions monthly Sales and Marketing meetings to align the organization’s strategy to the growth of the accounts he/she is assigned to
• Champions healthy customer P&Ls and identifies the right investment model for the account and ensures flawless execution at the point of sale in trade doors both offline and online
• Plans and strategizes year long campaigns with the accounts he/she is assigned to including animations according to the marketing calendar. Negotiates support and spaces to retailers including rentables, animations and trade support
• Continuously monitor campaign performance, tracks KPIs and prepares regular reports for top management providing clear insights, industry trends and product performance. Stays on top of market trends, consumer insights and competitor activities — utilizing data to inform marketing strategies and decision-making for future campaigns
• Manage KPIs and conducts performance reviews and lead a team of brand professionals