CRM Campaign Lead – Data-Driven Go-to-Market

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

The Bank of the Philippine Islands (BPI) is seeking a Campaign Manager, Go-to-Markets to lead data-driven CRM campaigns across bank segments, focusing on profitability and customer retention. You will translate analytics into personalized offers and programs that anticipate customer needs and drive campaign success.

Collaborating with teams such as CIA, Data Science, and Segment, you will design scalable campaign workflows, monitor performance, and continuously optimize strategies to maximize

Qualifications

• Bachelor’s degree in Marketing or related field.
• 3+ years in marketing, project management and customer analytics.
• Knowledge of campaign management, customer needs and data analytics.
• Strong communication and presentation skills.
• Proven track record in campaign/leads management across platforms like Salesforce, EMM, and Adobe.

Responsibilities

• Plan and execute campaigns to generate incremental revenue, improve profitability and retention.
• Collaborate with CIA, Data Science, and Segment; maintain clear communication plans.
• Define, update and manage campaigns through their lifecycle and optimize performance.
• Build competency and support strategic projects.
• Create automated campaign workflows using campaign management platforms.

Skills

Campaign management

Data analytics

Communication

Presentation skills

Project management

Customer insights

Education

Bachelor’s degree in Marketing

Tools

Salesforce

EMM

Adobe

Job description

The Bank of the Philippine Islands (BPI) is seeking a Campaign Manager, Go-to-Markets to lead data-driven CRM campaigns across bank segments, focusing on profitability and customer retention. You will translate analytics into personalized offers and programs that anticipate customer needs and drive campaign success.

Collaborating with teams such as CIA, Data Science, and Segment, you will design scalable campaign workflows, monitor performance, and continuously optimize strategies to maximize