Debit Card Product Strategy Lead

Bank of the Philippine Islands (BPI); Makati; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Bank of the Philippine Islands (BPI) seeks a product leader for Debit Cards to create and sustain optimal product and customer experiences. The role focuses on designing innovative programs for future business models or variants to drive growth and competitiveness.

The candidate will conduct market research, draft end-to-end proposals, monitor performance, and continuously enhance features and processes. Collaboration with system/platform teams and potential alliances will be required.

Qualifications

• Bachelor's degree in business, Marketing, Management, and other related fields.
• At least 3 years of experience in financial services, industry, project management and/or marketing gained from service sectors.

Responsibilities

• Draws new market insights and looks for opportunities to grow the business and innovate via thorough research of relevant trends and industry literature
• Formulates end-to-end product proposals which include business requirements, feasibility studies, profitability analysis, risk management, etc. Will also be in-charge of monitoring the performance of the assigned product, its associated programs and/or product variants through preparation of relevant presentations and post-program review
• Looks after the assigned products' competitiveness by continuously enhancing the product features, processes, and customer experience. This includes any product change, rationalization, standardization, correction, conversion, abandonment, and improving the product's operational performance (quality) to achieve the business goals
• Responsible for constantly liaising with internal partners such as system and platform teams, and leads the implementation of the necessary programs / projects
• Role, as applicable, may also include identifying, set-up and managing strategic alliances with internal/ external organizations to help support business goal

Education

Bachelor's degree in business, Marketing, Management, and other related fields

Job description

Bank of the Philippine Islands (BPI) seeks a product leader for Debit Cards to create and sustain optimal product and customer experiences. The role focuses on designing innovative programs for future business models or variants to drive growth and competitiveness.

The candidate will conduct market research, draft end-to-end proposals, monitor performance, and continuously enhance features and processes. Collaboration with system/platform teams and potential alliances will be required.