Brand Strategy & Campaigns Lead

Bank of the Philippine Islands (BPI); Makati; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

Bank of the Philippine Islands (BPI) seeks a brand and marketing leader for May BPI Dito to drive awareness, acquisition, engagement, and loyalty across channels. You will maintain a consistent brand identity and execute integrated campaigns that align with regulatory requirements and business goals.

You will collaborate with Corporate Marketing, Product Management, Sales, Compliance, Legal, and partners to develop long-term brand strategy, enforce standards, and optimize campaigns for impact

Qualifications

• Bachelor’s degree in Business/Marketing/Management or related field.
• 3+ years of marketing experience in financial industry and project management.
• Strong knowledge of brand management, positioning, architecture, and brand equity development.

Responsibilities

• Develops and owns long-term brand strategy for May BPI Dito with clear positioning and consistent identity.
• Enforces brand standards, messaging frameworks, and visual identity across touchpoints and materials for compliance.
• Leads annual and campaign-specific marketing strategies to drive awareness, acquisition, engagement, product adoption, and loyalty.

Skills

Brand management

Brand positioning

Campaign planning

Stakeholder collaboration

Regulatory knowledge

Microsoft Office Suite

Education

Bachelor's degree in Business/Marketing/Management

Job description

Bank of the Philippine Islands (BPI) seeks a brand and marketing leader for May BPI Dito to drive awareness, acquisition, engagement, and loyalty across channels. You will maintain a consistent brand identity and execute integrated campaigns that align with regulatory requirements and business goals.

You will collaborate with Corporate Marketing, Product Management, Sales, Compliance, Legal, and partners to develop long-term brand strategy, enforce standards, and optimize campaigns for impact