Growth Marketing & Lead Qualification Manager

Pear Tree.; Manila; On-site; PHP 403,000 - 1,006,000; Full time

Job summary

Pear Tree. in Manila is seeking a Marketing & Lead Qualification Manager to drive high-quality enquiries and convert them into quote-ready opportunities. This role blends brand marketing with proactive phone conversations to understand client needs and qualify commercial opportunities.

You will manage campaigns across Google Ads, social and email, maintain the CRM, and collaborate with sales and operations to optimize the lead pipeline and reporting.

Qualifications

• Professional-level English, written and spoken
• Hands-on digital/performance marketing experience
• CRM familiarity and data-driven mindset
• Experience with multi-brand campaigns and multiple locations
• Portfolio or performance case studies requested

Responsibilities

• Plan, launch and optimise lead-generation campaigns across Google Ads, Facebook and Instagram
• Manage monthly paid-media budget NZD 1,000–2,000 across brands and regions
• Perform keyword research, local SEO and Google Business Profile optimisation
• Create organic social content and write customer-facing copy for ads and campaigns
• Handle CRM lead capture, qualification, and handover to sales
• Produce concise monthly performance reports for leadership

Skills

Digital marketing

Lead qualification

CRM management

Content creation

SEO/SEM

Email campaigns

Tools

Lexi/LAXXY

Google Ads

Facebook Ads

Business Profile

Job description

Pear Tree. in Manila is seeking a Marketing & Lead Qualification Manager to drive high-quality enquiries and convert them into quote-ready opportunities. This role blends brand marketing with proactive phone conversations to understand client needs and qualify commercial opportunities.

You will manage campaigns across Google Ads, social and email, maintain the CRM, and collaborate with sales and operations to optimize the lead pipeline and reporting.