Growth Marketing Lead, Crypto Payments & Partnerships

Coins.ph; Taguig; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

Coins.ph in the Philippines is seeking a dynamic Marketing Manager to spearhead growth initiatives for our core payments business. You will lead 360° marketing strategies to acquire users, drive transaction volume, and forge strategic merchant partnerships that expand our network.

You will work cross-functionally with Product, Business Development, and Analytics to translate insights into campaigns, optimize ROI, and position Coins.ph as a top-of-mind payment solution in the Filipino market.

Qualifications

• Must-Have: 5+ years of experience in user growth, marketing, or partnership roles.
• Proven track record of developing strategies and executing co-marketing campaigns.
• Deep understanding of digital payments landscape and SEA markets.
• Excellent communication and relationship-building skills.
• Bachelor's degree in Marketing, Business, or related field.

Responsibilities

• Develop and execute innovative 360° marketing plans to drive user adoption and transaction volume for Coins.ph's payment products (e.g., QRPH, WebPay).
• Identify, onboard, and manage strategic relationships with key merchants, billers, and telco partners. Design and implement high-impact co-marketing campaigns to enhance our payment utility.
• Leverage consumer insights, market data, and competitive intelligence to tailor global best practices to the Filipino market.
• Own the end-to-end management of marketing campaigns, from budgeting and planning to creative development, performance tracking, and ROI analysis.
• Collaborate closely with Product, Business Development, and Analytics teams to ensure alignment on growth goals and seamless execution of initiatives.

Skills

User growth

Marketing strategy

Partnerships

Analytics

Communication

Education

Bachelor's degree in Marketing/Business

Job description

Coins.ph in the Philippines is seeking a dynamic Marketing Manager to spearhead growth initiatives for our core payments business. You will lead 360° marketing strategies to acquire users, drive transaction volume, and forge strategic merchant partnerships that expand our network.

You will work cross-functionally with Product, Business Development, and Analytics to translate insights into campaigns, optimize ROI, and position Coins.ph as a top-of-mind payment solution in the Filipino market.