Brand Marketing Lead — Crypto Growth & Brand Strategy

Coins; Taguig; Hybrid; PHP 900,000 - 1,500,000; Full time

Job summary

Coins.ph in the Philippines is seeking a seasoned brand marketing professional to lead go-to-market strategy and build a top-of-mind brand for crypto and financial services. You will oversee campaigns, messaging, and partnerships across channels, coordinating with growth, design, product and creative teams to maximize awareness and usage.

The role requires 3–5+ years of brand marketing experience, a proven track record delivering impactful campaigns, and strong stakeholder influence.

Qualifications

• 3–5+ years of experience in brand marketing.
• Proven track record leading launches and campaigns with measurable results.
• Ability to influence stakeholders at all levels.

Responsibilities

• Develop and drive go-to-market brand strategy for Coins.ph’s brand and products.
• Build and expand brand presence to top-of-mind status among crypto and mainstream audiences.
• Own brand marketing budget and report on impact of investments.
• Lead brand campaigns across channels with cross-functional teams.
• Shape brand positioning, voice, messaging, and channel strategy.
• Grow a crypto-focused brand that raises product awareness and usage.
• Establish brand sponsorships and partnerships for scalability.
• Collaborate with growth, design, product, and creative teams.

Skills

Brand marketing

Campaign management

Stakeholder influence

Project management

Storytelling

Job description

Coins.ph in the Philippines is seeking a seasoned brand marketing professional to lead go-to-market strategy and build a top-of-mind brand for crypto and financial services. You will oversee campaigns, messaging, and partnerships across channels, coordinating with growth, design, product and creative teams to maximize awareness and usage.

The role requires 3–5+ years of brand marketing experience, a proven track record delivering impactful campaigns, and strong stakeholder influence.