Brand Marketing Lead, Crypto Growth

Coins.Ph

Pateros

On-site

PHP 1,000,000 - 1,800,000

Full time

7 days ago

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Job summary

Coins.ph, the pioneer crypto brand in the Philippines, is seeking a senior brand marketing leader to develop and drive the go-to-market strategy for its brand and products. You will own campaigns, messaging, and cross-functional coordination to elevate Coins.ph as a crypto and finance leader in the region, with a focus on growth and measurable impact.

You will partner with growth, design, product, and creative teams to build scalable programs, manage the brand budget, and mentor stakeholders

Qualifications

3-5+ years of experience in brand marketing.
Proven track record of launching and driving campaigns that moved business metrics.
Ability to build relationships with senior stakeholders and influence decisions.
Strong narrative and storytelling skills to position Coins.ph in crypto and finance.
Comfort with experimentation and data-driven optimization of programs.
Ability to manage multiple projects with strong time management.

Responsibilities

Develop and drive the go-to-market brand strategy for Coins.ph’s brand and products.
Build and expand brand recognition to become top-of-mind for crypto and mainstream audiences.
Own the brand marketing budget and report on impact of investments.
Lead brand campaigns and coordinate messaging across channels and teams.
Shape brand positioning, voice, and messaging.
Collaborate with growth, design, product, and creative teams to enable initiatives.