Brand Marketing Lead — Crypto Growth & Campaigns

Coins.ph; Taguig; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

Coins.ph is seeking a Brand Marketing Lead in the Philippines to develop and drive the go-to-market brand strategy for our crypto platform. You will build Coins.ph into a top-of-mind brand for crypto and mainstream audiences, leading cross-functional teams across growth, design, product and creative to shape our messaging and campaigns.

You will own the brand marketing budget, oversee spend, and craft business cases for incremental investments.

Qualifications

• 3–5+ years of brand marketing experience.
• Proven track record launching brands and campaigns with measurable impact.
• Ability to build relationships with stakeholders at all levels.
• Strong storytelling to position Coins.ph as a crypto/finance leader in PH and SE Asia.

Responsibilities

• Develop and drive go-to-market brand strategy for Coins.ph’s brand and products.
• Build and expand Coins.ph brand to top-of-mind for crypto and mainstream audiences.
• Own brand marketing budget and report on investment impact.

Skills

Brand management

Campaign leadership

Stakeholder influence

Storytelling

Project management

Job description

Coins.ph is seeking a Brand Marketing Lead in the Philippines to develop and drive the go-to-market brand strategy for our crypto platform. You will build Coins.ph into a top-of-mind brand for crypto and mainstream audiences, leading cross-functional teams across growth, design, product and creative to shape our messaging and campaigns.

You will own the brand marketing budget, oversee spend, and craft business cases for incremental investments.