Growth Marketing Lead

Tavor Perry; Tuguegarao; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Tavor Perry is seeking a Hands-on Growth Marketing Lead to build our growth engine from the ground up. You will design, launch, and test new channels—paid, email, LinkedIn, outbound, and referrals—on a lean budget and scale what works.

The ideal candidate will be a resourceful thinker who uses data to back decisions, asks the right questions, and confidently challenges leadership when numbers indicate a better path.

Qualifications

• Build a marketing channel from zero with measurable results.
• Hands-on experience running paid campaigns (Meta/Google/LinkedIn).
• Strong understanding of funnel metrics and why leads fail to convert.
• Resourceful prospect research to identify target people and companies.
• Excellent written and spoken English, with clarity in communication.
• Comfort using AI tools to speed up work while applying judgment.

Responsibilities

• Build, launch, and test new acquisition channels on lean budgets.
• Run small-budget experiments, read results quickly, decide what to scale or stop.
• Own the full funnel from lead to signed client focusing on cost per client.
• Design landing pages and qualifying questions to attract high-intent prospects.
• Research target businesses and decision makers through LinkedIn and other sources.
• Write and run personalized outreach campaigns to prospective clients.
• Leverage client base, reviews, referrals, and partner relationships for growth.
• Collaborate with sales to improve lead handoff and follow-up.
• Report results with clear recommendations, including what not to pursue.
• Take ownership of growth strategy step by step as channels prove themselves.

Skills

Channel creation

Paid campaigns

Funnel metrics

Prospect research

English proficiency

AI tooling

Outreach campaigns

Prioritization

Cross-functional collaboration

Attention to detail

Job description

Job Summary:

A channel that already works is a gift, but the next ones have to be built, and a hands-on Growth Marketing Lead will build ours from the ground up. Our organic and AI search channel already brings in most of our clients. Now we need someone to design, launch, and test new channels (paid, email, LinkedIn, outbound, and referrals) on a lean budget, then turn the ones that work into repeatable growth engines. A resourceful thinker who asks the right questions before jumping to answers, backs decisions with data, and is confident enough to challenge leadership when the numbers point elsewhere is the ideal candidate.

Key Responsibilities:

• - Build, launch, and test new acquisition channels, including paid ads, email, LinkedIn, outbound, and referrals
• - Run small-budget experiments, read the results quickly, and decide what to scale, change, or stop
• - Follow the full funnel from lead to signed client, focusing on lead quality and cost per client rather than cost per lead alone
• - Design lead qualification elements such as landing pages, form questions, and targeting that attract high-intent prospects
• - Research and identify target businesses and decision makers through LinkedIn, Sales Navigator, review sites, and other sources
• - Write and run personalized outreach campaigns to prospective clients
• - Get the most out of existing assets, including our client base, reviews, referral program, and partner relationships
• - Work closely with the sales team to improve lead handoff and follow-up
• - Report results with clear recommendations, including what not to pursue
• - Take on ownership of growth strategy step by step as channels are proven

Mandatory Skills:

• - Proven experience building at least one marketing or lead generation channel from zero, with measurable results
• - Hands-on experience running paid campaigns (e.g., Meta/Facebook, Google, or LinkedIn Ads)
• - Strong understanding of funnel metrics and the ability to diagnose why leads do not convert
• - Resourceful prospect research skills, including finding specific people and companies online
• - Strong analytical and problem-solving skills, with a habit of asking questions before proposing solutions
• - Excellent written and spoken English
• - Comfortable using AI tools to work faster while applying independent judgment
• - Confidence to share opinions, set priorities, and push back with clear reasoning
• - Punctual with deliverables, scrupulous about the small details, and self-sufficient without regular supervision
• - Strong communication skills

Preferred Skills:

• - Experience marketing B2B services to small and medium businesses in the US, UK, Canada, or Australia
• - Background in outsourcing, staffing, or professional services marketing
• - Experience with LinkedIn Sales Navigator and cold outreach
• - Experience with email marketing and automation platforms
• - Experience building or growing referral or partnership programs
• - Familiarity with landing page builders and conversion optimization
• - Track record of getting results with small test budgets

Why Join Us:

Here is a rare chance to build a growth function with your own hands, with direct access to leadership and real influence over decisions. We value clear thinking, honest opinions, and experiments that teach us something. If you prove a channel, the role grows with you.