Franchise Business Development Manager

Career Point; Mandaue; On-site; PHP 670,000 - 1,004,000; Full time

Job summary

Career Point is seeking a Business Expansion and Franchise Development Manager in Mandaue, Philippines. You will lead efforts to grow the franchise network while ensuring brand consistency and strong relationships with franchisees.

You will analyze markets, plan strategically, monitor financial performance, and coordinate marketing campaigns to drive store openings and sustained growth across all branches.

Qualifications

• Bachelor’s degree in business, marketing or related field; MBA preferred.
• 3+ years in franchise development, retail expansion or business development.
• Excellent interpersonal and communication skills for cross-stakeholder collaboration.
• Proven ability to analyze data, KPIs and market insights to drive decisions.
• Strong leadership with the ability to motivate a team and achieve goals.
• Willingness to travel to franchise locations and attend meetings.

Responsibilities

• Franchise Support & Development: onboard new franchisees and guide them through opening.
• Compliance Monitoring: ensure brand standards and conduct store visits/audits.
• Sales & Performance Monitoring: track store sales, costs and profitability.
• Marketing & Promotions: coordinate local and national campaigns and promotions.
• Communication & Coordination: be the link between franchisees and head office.
• Training & Coaching: conduct refresher trainings and develop store staff.

Skills

Interpersonal communication

Influence & collaboration

Data analysis

Leadership

Strategic thinking

Travel readiness

Education

Bachelor’s degree in Business Administration, Marketing, Operations Management, or related field

MBA preferred

Job description

Summary:

The Business Expansion and Franchise Development Manager is responsible for developing and implementing plans to grow the franchise network, ensuring brand consistency and fostering strong relationships with the franchisees. It involves identifying potential franchise partners, leading negotiations and providing comprehensive support throughout the franchising process. Ensures seamless integration of franchise operations with company-wide initiatives. This role involves market analysis, strategic planning and financial performance monitoring.

Duties and Responsibilities:

1. Franchise Support & Development

• Onboard new franchisees (trainings, orientation, etc.)
• Help set up new stores and guide them through opening
• Provide ongoing support to existing stores

2. Compliance Monitoring

• Ensure franchisees follow brand standards, policies, and procedures
• Conduct store visits and audits (e.g. cleanliness, product quality, service, POS usage)

3. Sales & Performance Monitoring

• Track each store’s sales, costs, and profitability
• Help stores improve their performance
• Set and review targets with franchisees

4. Marketing & Promotions

• Coordinate local and national marketing campaigns
• Make sure stores execute promotions correctly

5. Communication & Coordination

• Serve as the point of contact between franchisees and head office
• Gather feedback from stores and
• Help resolve any operational or customer service issues

6. Training & Coaching

• Conduct refresher trainings
• Help develop store staff and managers
• Encourage best practices across all branches

Qualifications:

• Graduate of a Bachelor’s degree in Business Administration, Marketing, Operations Management,or related field; MBA preferred
• 3+ years of experience in franchise development, retail expansion or business development roles
• Excellent interpersonal and communication skills with the ability to influence and collaborate across various stakeholders
• Proficient in analyzing data and making informed decisions based on business KPIs and market insights
• Proven leadership skills, with the ability to inspire and motivate a team to achieve both individual and collective goals
• Results-oriented mindset with a focus on delivering high-quality service and achieving measurable outcomes
• Flexibility to travel as needed to visit franchise locations and attend meetings and conferences