Enterprise B2B Demand Gen Lead - APAC

AI Rudder Pte Ltd; Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

AI Rudder Pte Ltd in the Philippines and Singapore seeks a Senior Marketing professional to own demand generation and pipeline impact in complex B2B environments. The role partners with sales and product teams to translate market intelligence into scalable programs that engage senior enterprise decision-makers.

It also carries informal leadership expectations and contributes to better marketing execution standards.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Demonstrated experience in B2B marketing within SaaS, technology, AI, or Fintech industries.
• Track record of driving measurable pipeline or revenue impact through marketing programs.
• Excellent communication and stakeholder management skills, with experience engaging senior and executive audiences.
• Experience working across multi-market or regional marketing environments, ideally within Southeast Asia.
• A self-starter who thrives in dynamic, fast-paced, and agile environments, with strong prioritization and time management skills.
• Hands-on experience planning and executing demand generation or integrated marketing campaigns.
• Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Eloqua.

Responsibilities

• Develop and execute B2B marketing programs that contribute to enterprise pipeline creation and acceleration.
• Run multi-channel demand generation initiatives including account-focused campaigns, digital programs, and high-intent engagement strategies.
• Work closely with sales and commercial teams to align marketing activity with priority accounts and business objectives.
• Support execution of targeted, high-touch engagement initiatives for senior enterprise audiences.
• Ensure initiatives are clearly tied to measurable commercial outcomes.
• Translate insights into messaging and positioning relevant to complex, regulated industries.

Skills

B2B Marketing

SaaS

Stakeholder Management

Multi-market

Demand Generation

CRM Systems

Sales Enablement

Marketing Automation

Campaign Management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Salesforce

HubSpot

Marketo

Eloqua

Job description

AI Rudder Pte Ltd in the Philippines and Singapore seeks a Senior Marketing professional to own demand generation and pipeline impact in complex B2B environments. The role partners with sales and product teams to translate market intelligence into scalable programs that engage senior enterprise decision-makers.

It also carries informal leadership expectations and contributes to better marketing execution standards.