Demand Generation Specialist - On Site

Scale Up Philippines; Bulacan; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

Scale Up Philippines is seeking a Demand Generation Executive to lead multi-channel demand generation for a growing global technology consulting firm. You will own ABM, inbound/outbound, and digital campaigns to build a qualified enterprise pipeline.

You will manage HubSpot CRM, nurture MQLs/SQLs, and collaborate with Sales to accelerate the pipeline. If you have 7+ years in B2B/Digital Marketing and strong analytics, this role is for you.

Qualifications

• 7+ years of experience in Demand Generation, Growth Marketing, B2B Marketing, or Digital Marketing.

Responsibilities

• Plan and execute multi-channel demand generation campaigns across email, LinkedIn, webinars, events, paid media, and content.
• Manage ABM, inbound, outbound, partner, and digital campaigns targeting North American enterprise accounts.
• Generate and nurture MQLs, SQLs, and qualified sales opportunities.
• Manage HubSpot CRM, including segmentation, lead scoring, nurturing, attribution, and reporting.
• Build targeted account and prospect lists using LinkedIn Sales Navigator, CRM data, and intent signals.
• Work closely with Sales and Business Development to improve lead handoff and accelerate pipeline.
• Track and optimize conversion rates, CPL, MQL-to-SQL conversion, pipeline contribution, and ROI.

Skills

7+ years experience

B2B marketing

Growth marketing

Digital marketing

Enterprise marketing

Campaign analytics

Marketing KPIs

HubSpot CRM

Marketing automation

ABM

LinkedIn Sales Navigator

Email marketing

Outbound campaigns

Webinars

Digital demand generation

Tools

HubSpot CRM

LinkedIn Sales Navigator

Looker Studio

Google Analytics

Job description

Scale Up Philippines is hiring a Demand Generation Executive to support a growing global technology consulting firm. This role will own demand generation initiatives focused on building qualified enterprise pipeline and driving measurable revenue growth.

Key Responsibilities

• Plan and execute multi-channel demand generation campaigns across email, LinkedIn, webinars, events, paid media, and content.

• Manage ABM, inbound, outbound, partner, and digital campaigns targeting North American enterprise accounts.

• Generate and nurture MQLs, SQLs, and qualified sales opportunities.

• Manage HubSpot CRM, including segmentation, lead scoring, nurturing, attribution, and reporting.

• Build targeted account and prospect lists using LinkedIn Sales Navigator, CRM data, and intent signals.

• Work closely with Sales and Business Development to improve lead handoff and accelerate pipeline.

• Track and optimize conversion rates, CPL, MQL-to-SQL conversion, pipeline contribution, and ROI.

Must‑Have Requirements

• 7+ years of experience in Demand Generation, Growth Marketing, B2B Marketing, or Digital Marketing.

• Strong background in B2B Technology, SaaS, AI, Cloud, ERP, HR Tech, Digital Transformation, or Technology Consulting.

• Strong hands‑on experience with HubSpot CRM and marketing automation.

• Experience with ABM, LinkedIn Sales Navigator, email marketing, outbound campaigns, webinars, and digital demand generation.

• Strong understanding of B2B funnels, buyer journeys, MQL/SQL processes, and pipeline generation.

• Proven experience analyzing campaign performance and marketing KPIs.

• Experience supporting enterprise customers and global markets is highly preferred.

Nice to Have: Salesforce, Google Analytics, Looker Studio, SEO/SEM, paid media, and AI-powered marketing tools.