APAC B2B Marketing Lead: Campaigns & Digital

WebBeds; Philippines; Hybrid; PHP 600,000 - 800,000; Full time

Job summary

WebBeds in the Philippines is seeking a Marketing Executive to drive hands-on APAC campaigns, content creation, and partner communications across digital channels. You will manage multi-channel execution, event support, and cross-functional coordination with sales, sourcing, and regional teams.

The role emphasizes B2B marketing, data-driven performance tracking, and brand-aligned assets, with hybrid work and exposure to trade events across APAC.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 2–4 years of marketing experience in B2B, travel, or hospitality.
• Experience executing integrated campaigns across digital, email, and content channels.
• Strong organizational skills and deadline management.
• Familiarity with APAC markets is beneficial.

Responsibilities

• Execute multi-channel B2B campaigns across email, website, social media, loyalty programs and POS platforms.
• Translate briefs into execution plans with timelines and KPIs.
• Coordinate email campaigns end-to-end including content, segmentation, scheduling, and tracking.
• Create and manage marketing content for newsletters, websites, decks, brochures, and assets.
• Manage WordPress updates and digital asset production with design teams.
• Coordinate co-marketing with hotel partners and tourism boards; liaise with internal stakeholders.

Skills

Campaign execution

Content development

Digital marketing

Analytics

WordPress

Adobe Creative Suite

Email platforms

Social media management

AI tools

B2B marketing

Stakeholder coordination

Event coordination

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

WordPress CMS

Adobe Creative Suite

Job description

WebBeds in the Philippines is seeking a Marketing Executive to drive hands-on APAC campaigns, content creation, and partner communications across digital channels. You will manage multi-channel execution, event support, and cross-functional coordination with sales, sourcing, and regional teams.

The role emphasizes B2B marketing, data-driven performance tracking, and brand-aligned assets, with hybrid work and exposure to trade events across APAC.