B2B Demand Gen & Growth Marketing Specialist

NA; Muntinlupa; On-site; PHP 600,000 - 900,000; Full time

Job summary

NA is seeking a Demand Generation Specialist (B2B) to own digital campaigns and lead programs, collaborating with Marketing Lead and Sales to optimize prospect journeys from first touch to handoff.

The role emphasizes qualified leads, conversion, and pipeline contribution, with on-site work in Metro Manila. The candidate should have 3+ years of digital marketing experience and hands-on SEO/SEM, LinkedIn, and CRM/MA tool usage.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent).
• 3+ years of digital marketing, demand generation, or growth roles (B2B preferred).
• Hands-on experience running LinkedIn campaigns, email marketing, SEO/SEM, and CRM/marketing automation tools.
• Comfortable with funnel metrics and performance analysis (leads, conversion, cost per lead, pipeline).
• Data-driven, test-and-learn mindset; able to form hypotheses and run experiments.

Responsibilities

• Plan, launch, and optimize lead generation campaigns across LinkedIn, email, events, ads, and referrals, aligned to sales priorities.
• Manage and grow LinkedIn presence and performance, and develop paid media campaigns (audience targeting, creatives coordination, budgeting, and optimization).
• Build, test, and maintain lead nurture journeys to move leads faster to qualified sales conversations.
• Set up, maintain, and improve lead tracking in a CRM/marketing automation tool, ensuring accurate lead source and lifecycle stages.
• Analyze website performance and optimize organic and paid search strategy (SEO/SEM) to improve rankings and qualified lead traffic.
• Monitor funnel metrics (leads, conversion, cost per lead, pipeline) and produce weekly/monthly performance reports with insights.
• Coordinate with sales/product teams for fast lead follow-up, clear MQL/SQL handoff, and closed-loop feedback.

Skills

Digital marketing

Demand generation

LinkedIn campaigns

SEO/SEM

CRM

Marketing automation

Data-driven

Test-and-learn

Campaign optimization

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

LinkedIn

CRM/MA tools

Job description

NA is seeking a Demand Generation Specialist (B2B) to own digital campaigns and lead programs, collaborating with Marketing Lead and Sales to optimize prospect journeys from first touch to handoff.

The role emphasizes qualified leads, conversion, and pipeline contribution, with on-site work in Metro Manila. The candidate should have 3+ years of digital marketing experience and hands-on SEO/SEM, LinkedIn, and CRM/MA tool usage.