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Esse Vida Inc. seeks a commercially minded Shopify Operations Manager to own and grow our Shopify business across the Philippines, Singapore, and select global markets.
This role will manage the day-to-day operation of our Shopify store(s), driving revenue growth, conversion, retention, and profitability across multiple markets. You will work closely with performance marketing, TikTok Shop, social media, affiliate/KOL, customer service, supply chain, and creative teams to ensure traffic,
We are hiring a commercially minded Shopify Operations Manager to own and grow our Shopify business across the Philippines, Singapore, and selected global markets. This role will manage the day-to-day operation of our Shopify store(s), driving revenue growth, conversion, retention, and profitability across multiple markets.
You will work closely with performance marketing, TikTok Shop, social media, affiliate/KOL, customer service, supply chain, and creative teams to ensure traffic, content, and campaigns translate into profitable online sales.
Key Responsibilities
Manage daily Shopify operations across the Philippines, Singapore, and other assigned markets, including product launches, product pages, collections, pricing, bundles, promotions, landing pages, and merchandising.
Own and optimize market-specific commercial calendars, including payday campaigns in the Philippines, double-digit campaigns, seasonal campaigns, product launches, and holiday promotions.
Monitor GMV, traffic, conversion rate, AOV, CAC, repeat purchase rate, refund/cancellation rate, fulfillment performance, and contribution margin by market.
Optimize product pages, checkout flow, local payment options, promotions, bundles, upsell/cross-sell mechanics, and the full conversion funnel.
Coordinate with paid media, TikTok Shop, affiliate/KOL, social media, creative, CRM, customer service, and supply-chain teams to execute campaigns effectively.
Build and optimize email, SMS, and customer-retention programs, including segmentation, automated flows, and repeat-purchase campaigns.
Ensure accurate inventory visibility, product availability, delivery setup, customer-service alignment, returns handling, and localization by market.
Analyze customer reviews, behavioral data, competitor activity, and commercial performance to identify growth opportunities.
Build weekly and monthly reports, lead performance reviews, and drive clear follow-up actions across teams.
Manage Shopify apps, tracking, integrations, discount logic, and store-operation SOPs.
Requirements
At least 3 years of experience in Shopify, DTC e-commerce, or online store operations across one or more Southeast Asian or international markets.
Proven responsibility for e-commerce revenue, conversion, campaigns, or profitability.
Strong understanding of multi-market e-commerce operations, including local payments, shipping, taxes, currency, promotions, and customer behavior.
Experience with Philippines e-commerce is preferred, including COD, payday campaigns, social commerce, and local fulfillment expectations.
Familiarity with Singapore or international DTC e-commerce is a strong advantage.
Comfortable with Shopify, GA4, Meta/TikTok reporting, Klaviyo or similar CRM tools, and Excel/Google Sheets.
Strong commercial and analytical skills; able to turn data into practical growth actions.
Excellent written and spoken English. Filipino/Tagalog or Mandarin is a plus.
Experience in beauty, skincare, wellness, supplements, or FMCG is preferred.
Able to coordinate with teams across markets and work flexibly across relevant business hours.
Success Metrics
Shopify GMV and revenue growth by market
Conversion rate, AOV, checkout conversion, and contribution margin
Campaign performance and promotion ROI
CRM revenue contribution, repeat purchase rate, and retention
Refund, cancellation, failed-delivery, and fulfillment performance
Store accuracy, launch timeliness, reporting quality, and operational execution
Successful localization and commercial execution across markets
Ideal Candidate
We need someone who thinks like a multi-market store owner: commercially sharp, data-driven, highly organized, detail-oriented, and able to turn traffic, content, and campaigns into profitable growth across the Philippines, Singapore, and global markets.