E-Commerce & Growth Lead (Digital Business Manager)

Market Reach International Resources; Makati; On-site; PHP 558,000 - 892,800; Full time

Job summary

Market Reach International Resources is seeking an E-commerce & Growth Lead to manage online sales across platforms like Shopee and Lazada in Makati. The ideal candidate will have over 5 years of experience in e-commerce and a solid understanding of campaign execution and revenue growth. Responsibilities include managing platform sales, leading marketing campaigns, and driving performance. Candidates should possess strong analytical skills and proficiency in e-commerce tools. Full-time position with opportunities for career growth.

Qualifications

• Minimum of 5 years of successful experience in e-commerce.
• 3-6 years of experience in digital commerce or online sales.
• Strong experience managing Shopee, Lazada and/or TikTok Shop.

Responsibilities

• Own all online sales and digital commercial performance.
• Lead platform campaigns and coordinate with marketing teams.
• Prepare weekly and monthly reports on conversion and traffic.

Skills

Platform ads management

Data-driven analysis

E-commerce tools proficiency

Excel and reporting skills

Fast-moving and hands-on

Strong ownership mentality

Customer service

Negotiation

Strategic planning

Education

Bachelor's degree in Business Administration, Marketing, or related field

Tools

E-commerce platforms (Shopee, Lazada, TikTok Shop)

Job description

E-commerce & Growth Lead (Digital Business Manager)

Market Reach International Resources – On-site, Makati; 5-10 Years Experience; Bachelor; Full-time

Job Description

Market Reach International has become a trusted partner in global FMCG logistics and supply, with specializations extending to arbitrage, trade financing, custom packaging and client specifications.

Reports to: Head of Beauty and Wellness

Department: Sales, Beauty and Wellness

As the E-commerce & Growth Lead, you will own all online sales and digital commercial performance across Shopee, Lazada, TikTok Shop and future brand websites. This role is responsible for driving revenue growth, platform performance, campaign execution and conversion. You must think like a business owner and be accountable for sales, profitability and commercial execution.

Job Responsibilities

E-commerce Management

• Manage Shopee, Lazada, and TikTok Shop stores
• Monitor daily sales, traffic, conversion and campaign performance
• Optimize product listings, titles, descriptions, images, and reviews
• Ensure all SKUs are live, accurate, and in stock

Campaign Planning

• Lead all platform campaigns including payday, double-digit sales, and mega campaigns
• Create bundles, vouchers, gifts-with-purchase, and pricing strategies
• Coordinate campaign calendars with Trade Marketing and Content teams

Performance Marketing

• Manage platform ads, sponsored products, and paid traffic
• Monitor return on ad spend, customer acquisition cost, and conversion rate
• Work with the Content team to identify best-performing creatives and messaging

Commercial Planning

• Recommend pricing strategies and product priorities
• Monitor competitor pricing and promotions
• Identify top-selling SKUs and weak-performing products
• Forecast online demand together with the Operations team

Reporting

• Prepare weekly and monthly reports on conversion and traffic

Qualifications

Education

• Bachelor's degree in Business Administration, Marketing, Digital Marketing or a related field

Experience

• Minimum of 5 years of successful experience in e-commerce
• 3-6 years of experience in e-commerce, digital commerce or online sales
• Strong experience managing Shopee, Lazada and/or TikTok Shop
• Strong working relationships with 3rd party enablers and external suppliers
• Experience in beauty, wellness, FMCG or retail preferred

Skills

• Strong understanding of platform ads, vouchers, bundles, and conversion tactics
• Highly analytical and commercially minded
• Strong Excel and reporting skills
• Proficiency in e-commerce tools and resources
• Fast-moving and hands-on
• Strong ownership mentality
• Data-driven, obsessed with conversion and sales
• Comfortable working in a fast-growing business environment
• Ability to work independently and as part of a team

Personal Attributes

• Proactive: Takes initiative to anticipate client needs and address potential issues before they arise
• Detail-Oriented: Pays close attention to detail to ensure accuracy and quality in all aspects of work
• Resilient: Maintains composure and effectiveness under pressure and in challenging situations
• Ability to work cross-functionally with sales, marketing, and operations team
• Excellent communication skills
• Data analysis
• Customer service
• Negotiation
• Strategic planning
• E-commerce project management

EEO Statement

We are an equal opportunity employer and welcome applications from all qualified individuals regardless of race, religion, color, national origin, age, gender, sexual orientation, or any other protected status. We strictly follow all applicable laws and regulations regarding discrimination, harassment, and other employment practices.