Assistant Country Manager PH (Ecommerce - FMCG)

MVC Resources; Bulacan; On-site; PHP 700,000 - 1,100,000; Full time

Job summary

Zohorecruit is hiring an Assistant Country Manager PH for a leading Health & Beauty E-commerce portfolio. Based in Bulacan, Philippines, you will drive the E-commerce P&L, oversee local operations and supply chain, and partner with Malaysia HQ to scale business in the region.

You will design and execute business development strategies across online and offline channels, manage key accounts and distributors, and lead market expansion efforts to hit revenue and growth targets.

Qualifications

• 5–8 years of experience in Sales, Business Development, or E-commerce, preferably skincare/beauty.
• Proven track record scaling brands on TikTok Shop and Shopee.
• Strong experience in P&L management, budgeting and forecasting.
• Fluent in Tagalog and English (mandatory) for HQ communication.

Responsibilities

• Drive monthly, quarterly and annual e-commerce sales targets across marketplaces, social commerce and D2C.
• Collaborate with marketing to optimize ROAS, CPA and retention metrics.
• Develop live commerce strategies for TikTok/Shopee and manage KOC/KOL relations.
• Build and implement sales strategies for multiple distribution channels and optimize channel performance.

Skills

Sales Leadership

E-commerce Growth

P&L Management

TikTok Shop

Job description

Assistant Country Manager PH (Ecommerce - FMCG)

Bulacan, Philippines

Our Client is seeking a high-octane,commercially-minded Future Leader / Assistant Country Manager to lead ourHealth & Beauty portfolio. This is a dual-focus role: you will be theprimary driver for our E-commerce P&L while overseeing local operations,supply chain, and market expansion.

You will be working closely with the Malaysia Headquarters team in driving, scaling and executing the overall business developmentstrategies and plans for the Local region.

This role involves identifying andcapitalizing on new market opportunities, ecommerce strategy, building andmaintaining key relationships and driving the overall business developmentstrategy to achieve revenue and growth targets for the Company

Responsible for designing and implementingbusiness development strategies for our health & beauty products viadifferent marketing channels; key accounts, distributors and e-commerceplatforms, ensuring that our brands and products reach the target marketeffectively.

Digital Commerce & Sales Growth (ThePriority)

• P&L Ownership: Drive the monthly,quarterly, and annual sales targets across all E-commerce platforms(Marketplaces, Social Commerce, and D2C).
  
• Performance Marketing: Collaborate withagencies/internal teams to optimize ROAS, CPA, and retention metrics.
  
• Live Commerce: Strategy development forTikTok/Shopee Live sessions, including KOC/KOL management and scriptoptimization.
  

Portfolio & Brand Management

• Product Lifecycle: Manage the Health &Beauty roadmap from registration and localized packaging to launch andsunsetting.
  
• Inventory Agility: Work with supply chainteams to ensure lean but sufficient stock levels, minimizing out-of-stock (OOS)incidents during peak periods.
  
• Market Intelligence: Stay ahead of local beautytrends to pivot the local strategy.
  

Business Development & Offline Sales

• Build and maintain relationships with all keypartners, fostering long term partnerships and business relationships.
  
• Develop and implement sales strategies forvarious distribution channels
  
• Create plans to maximise product or servicesales through the channels.
  
• Analyse channel performance and make necessaryadjustments to improve outcomes.
  
• Assign sales by geographical territories andestablishing sales targets and support team
  
• Accountable for negotiation and trading termsnegotiation with all key accounts, including trade allowances and othercontractual conditions
  
• Monitor the accounts receivable by (days)closely and oversee the trend of collection.
  

Requirements

Professional Experience

Experience: 5–—8 years of experience in Sales, Business Development, or E-commerce, preferably within the Skincare, Personal Care, or Beauty industry.

Digital Mastery: Proven track record of scaling brands on TikTok Shop and Shopee. You should understand the "Viral to Sale" funnel intimately.

Commercial Acumen: Strong experience in P&L management, budget allocation, and forecasting.

Entrepreneurial Mindset: You are a "pioneer" who is comfortable with ambiguity and willing to "roll up your sleeves" to build processes where none exist.

Bilingual Proficiency: Fluent in Tagalogand English (mandatory) to facilitate seamless communication with the HQ in Malaysia.

Analytical Prowess: Ability to translate data (ROAS, conversion rates, market trends) into immediate actionable sales strategies.

Cultural Fit & Travel

Global Training: Willingness to undergo 3–‖ months of intensive training outside of Philippines(Malaysia HQ) to align with the Group's vision and product DNA.

High Octane: A proactive, "future leader" attitude with the hunger to transition into a full Country Manager role as the business scales.