Senior Category Head (Beauty&FMCG) E-commerce

HRTx Inc; Pateros; Hybrid; PHP 900,000 - 1,600,000; Full time

Job summary

HRTx Inc in Taguig seeks a Senior Category Head (Beauty) E-commerce to drive digital growth, owning online revenue across Shopify and major marketplaces like Shopee, Lazada, and TikTok Shop. You will lead a dedicated team to execute high-impact promotional strategies and scale the brand’s presence in the Philippine market.

You will oversee performance marketing, optimize conversions, plan promotions, and monitor GMV, AOV, CAC to maximize profitability, collaborating with Brand and Creative teams

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 5–8 years in ecommerce/digital retail with 2–3 in leadership.
• Proven track record managing Shopify and SEA marketplaces (Shopee/Lazada/TikTok).

Responsibilities

• Strategic Revenue Growth: Own total online sales target and develop growth strategies for Shopify and multi-channel marketplaces.
• Marketplace Mastery: Oversee end-to-end operations on Shopee, Lazada, Zalora, and TikTok Shop, including campaigns and listings optimization.
• Performance Marketing Oversight: Lead digital advertising strategy across Meta, Google, and TikTok with efficient spend and strong ROAS.
• Conversion Optimization: Improve Shopify site health, UX, product pages and conversion funnels.
• Promotional Planning: Design and execute a commercial calendar with bundles, flash sales, and hero launches with Brand Managers.
• Data-Driven Analytics: Monitor GMV, AOV, CAC to identify trends and pivot strategies for profitability.
• Team Leadership: Manage and mentor a team (Performance Marketing and Ops) with cross-functional collaboration.

Skills

Leadership

Data-driven decisions

Marketing analytics

Education

Bachelor's degree in Marketing, Business or related field

Tools

Shopify

Shopee

Lazada

TikTok Shop

Job description

Senior Category Head (Beauty) E-commerce

Location: BGC, TAGUIG

Schedule: Monday to Friday | Day Shift |HYBRID

Job Description

As the Senior Category Head (Beauty) E-commerce, you will be the primary architect of the companys digital growth, driving total online revenue across Shopify and major marketplaces like Shopee, Lazada, and TikTok Shop. You will lead a dedicated team to execute high-impact promotional strategies, optimize performance marketing (ROAS/CAC), and scale the brand's presence in the Philippine market. By blending data-driven insights with creative collaboration, you will ensure seamless end-to-end customer journeys that convert traffic into loyal shoppers.

Key Responsibilities

• Strategic Revenue Growth: Own the total online sales target by developing growth strategies for Shopify and multi-channel marketplaces.
• Marketplace Mastery: Oversee end-to-end operations on Shopee, Lazada, Zalora, and TikTok Shop, including campaign planning (e.g., 11.11) and listing optimization.
• Performance Marketing Oversight: Lead the digital advertising strategy across Meta, Google, and TikTok, ensuring efficient spend and high ROAS.
• Conversion Optimization: Manage Shopify site health, improving user experience, product pages, and conversion funnels.
• Promotional Planning: Design and execute a commercial calendar featuring bundles, flash sales, and hero product launches in coordination with Brand Managers.
• Data-Driven Analytics: Monitor and report on GMV, AOV, and CAC to identify trends and pivot strategies for maximum profitability.
• Team Leadership: Manage and mentor a team (Performance Marketing and Ops) while collaborating with Creative and Brand teams for cohesive campaigns.

Key Qualifications

• Educational Background: Bachelors degree in Marketing, Business, or a related field.
• Professional Experience: 5–8 years in ecommerce or digital retail, with at least 2–3 years in a leadership capacity.
• Platform Expertise: Proven track record managing Shopify and Southeast Asian marketplaces (Shopee/Lazada/Tiktok).
• Marketing Savvy: Deep understanding of performance ads (Meta, Google, TikTok) and the digital acquisition funnel.
• Analytical Mindset: Strong ability to interpret complex sales data into actionable commercial growth plans. Strong background in Beauty, Skincare, Personal Care, or Wellness categories or FMCG