E-Commerce Manager (FMCG Food)

Michael Page; Taguig; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

Michael Page Asia Pacific partners with a multinational consumer goods client in the Philippines to lead the e-commerce agenda across Shopee, Lazada, TikTok Shop and other digital channels.

The role owns trade investments, pricing and promotions, and collaborates with distributors, platform partners, and regional teams to drive growth.

A Bachelor's degree and at least 5 years in e-commerce or digital sales are expected, with strong analytics and stakeholder management.

Qualifications

• Bachelor's degree in Business, Marketing, Commerce, or a related discipline.
• Experience in e-commerce, sales, key account management, or digital commerce roles.
• Strong experience managing marketplace platforms such as Shopee, Lazada, TikTok Shop, or similar.

Responsibilities

• Drive profitable growth across major e-commerce channels and digital customers.
• Manage and develop relationships with key online platforms including Shopee, Lazada, TikTok Shop, and Growsari.
• Develop and execute channel-specific growth strategies, business plans, and promotional initiatives.
• Own trade investment and advertising budgets to maximise commercial returns.
• Build strong partnerships with distributors, e-commerce enablers, and third-party logistics providers.
• Lead category growth initiatives and identify opportunities to increase shopper penetration and conversion.
• Analyse digital commerce performance metrics and generate actionable business insights.
• Collaborate closely with sales, marketing, supply chain, and regional stakeholders to align business priorities.
• Develop pricing, promotional, and trade terms strategies that support sustainable growth.

Skills

E-commerce

Key account management

Digital commerce analytics

Stakeholder management

Strategic thinking

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Commerce

Job description

• Multinational Company
• Rapid Expansion

About Our Client

Our client is a globally recognised consumer goods company with a portfolio of category-leading brands and a strong reputation for innovation, commercial excellence, and talent development. Operating in a rapidly evolving digital landscape, the business continues to invest heavily in e-commerce and omni-channel capabilities, creating exciting opportunities for ambitious professionals who want to shape future growth.

Job Description

This role will lead the organisation's e-commerce agenda across key online marketplaces and emerging digital channels. Working within a lean structure, you will take ownership of commercial delivery, customer strategy, channel growth, and cross-functional collaboration while partnering with external agencies, distributors, and platform partners to accelerate online performance.

Key Responsibilities

• Drive profitable growth across major e-commerce channels and digital customers.
• Manage and develop relationships with key online platforms including Shopee, Lazada, TikTok Shop, and Growsari.
• Develop and execute channel-specific growth strategies, business plans, and promotional initiatives.
• Own trade investment and advertising budgets to maximise commercial returns.
• Build strong partnerships with distributors, e-commerce enablers, and third-party logistics providers to ensure operational excellence.
• Lead category growth initiatives and identify opportunities to increase shopper penetration and conversion.
• Analyse digital commerce performance metrics and generate actionable business insights.
• Collaborate closely with sales, marketing, supply chain, and regional stakeholders to align business priorities.
• Develop pricing, promotional, and trade terms strategies that support sustainable growth.Monitor market trends, competitor activities, and emerging e-commerce opportunities to maintain competitive advantage.
• Deliver regular business reviews and performance reporting to senior leadership.
• Champion data-driven decision-making and continuous improvement across the digital commerce function

The Successful Applicant

• Bachelor's degree in Business, Marketing, Commerce, or a related discipline.
• Minimum 5 years of experience in e-commerce, sales, key account management, or digital commerce roles.
• Strong experience managing marketplace platforms such as Shopee, Lazada, TikTok Shop, or similar.
• FMCG industry experience is highly preferred.
• Proven track record of managing online business performance and delivering commercial growth.
• Strong understanding of digital commerce metrics, demand generation, merchandising, and online marketing.
• Ability to influence stakeholders and build strong relationships with brands, platforms, agencies, and partners.
• Commercially astute with excellent analytical and problem-solving skills.
• Comfortable operating in a lean, high-accountability environment with significant ownership and autonomy.
• Strong communication, collaboration, and stakeholder management capabilities.

What's on Offer

• Opportunity to lead and shape a high-growth digital commerce portfolio.
• Significant ownership and visibility with senior commercial leadership.
• Exposure to leading e-commerce platforms and digital transformation initiatives.
• Collaborative and entrepreneurial working environment.
• Strong career development opportunities within a global organisation.
• Partnership with regional teams, external agencies, and industry-leading digital partners.