Digital Brand Manager (E-Commerce) - FMCG

AIRR Labs; Taguig; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

AIRR Labs in Taguig, Philippines is hiring a Digital Brand Manager to enhance client relationships and drive brand growth across eCommerce platforms. You will lead brand account management, develop go-to-market strategies, and analyze performance data to optimize brand outcomes.

The ideal candidate has a Bachelor’s degree in a related field and proven experience in brand or account management within the eCommerce sector. This role offers a direct line to commercial results and a clear career path in a dynamic market environment.

Qualifications

• Proven experience in brand management and/or account management in an eCommerce or digital environment.
• Exceptional verbal and written communication and presentation skills.
• Deep understanding of consumer behavior and marketplace dynamics.

Responsibilities

• Manage key brand relationships and develop market strategies.
• Lead performance analysis and derive actionable insights.
• Negotiate commercial agreements and set clear KPIs.

Skills

Brand management

Account management

Communication skills

Analytical ability

Understanding of eCommerce trends

Education

Bachelor’s degree in Business, Communications, or related field

Job description

Overview

We’re hiring: Digital Brand Manager | Manila, Philippines

A fast-growing eCommerce enabler operating across Southeast Asia’s biggest marketplaces is looking for a Digital Brand Manager to own client relationships and drive brand growth across platforms.

About the company

• Southeast Asia-based eCommerce enabler managing brand partner stores on Shopee, Lazada, and TikTok Shop


• Operates across multiple markets in the region with a growing brand portfolio


• Fast-paced, high-growth environment where brand excellence and client relationships are core competitive advantages

What you’ll own

• End-to-end brand account management — building, developing, and nurturing long-term relationships with key brand principals and marketplace platform stakeholders


• Go-to-market strategy — define and execute GTM plans with cross-functional internal teams across marketing, operations, and customer service


• Performance analysis — interpret brand performance data and consumer behavior to surface insights, identify opportunities, and recommend action plans


• Commercial agreements — lead and negotiate annual deals with eCommerce partners, setting clear KPIs and goals per account


• Client communication — serve as the primary point of contact for brands, providing regular updates and advocating for the brand experience


• Growth identification — track eCommerce trends and competitive market insights to unlock new opportunities for brand partners

What you bring

• Bachelor’s degree in Business, Communications, or a related field


• Proven experience in brand management and/or account management in an eCommerce or digital environment


• Exceptional verbal and written communication and presentation skills


• Strong analytical ability — comfortable collecting, tracking, and interpreting large data sets to drive decisions


• Deep understanding of consumer behavior, eCommerce trends, and marketplace dynamics (Shopee, Lazada, TikTok Shop preferred)


• Excellent active listening, relationship-building, and stakeholder management skills


• Adaptability and strong problem-solving skills in a fast-moving environment

Why this role

• Real impact — own brand outcomes end-to-end with a direct line to commercial results for brand partners


• SEA scale — work at the center of Southeast Asia’s eCommerce boom across multiple markets and categories


• Growth path — clear trajectory toward a senior brand or client leadership role

Interested? Send your CV via DM or to the email in our profile.