Senior Manager, Ecommerce

Whiteplane, Inc.; Metro Manila; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

Whiteplane, Inc. in the Philippines seeks a Senior Manager – E-Commerce to lead the company’s online strategy across Shopee, Lazada, TikTok Shop, and other platforms.

You will drive online sales growth, optimize customer experience, and manage marketplace relationships, while coordinating with Marketing, Sales, Merchandising, Operations, Finance, and Supply Chain to ensure smooth online operations. The role emphasizes leadership, analytics, and strategic execution to achieve revenue and

Qualifications

• Bachelor’s degree in Business Administration, Marketing, E-Commerce, Digital Marketing, or related field.
• 7–10 years of relevant experience in E-Commerce, Digital Commerce, Retail, or Marketplace Operations, with proven leadership experience.
• Strong experience managing Shopee, Lazada, TikTok Shop, Shopify, or other major e-commerce platforms.
• Proven track record in driving online sales, revenue growth, and profitability.
• Strong knowledge of e-commerce operations, digital merchandising, online campaigns, marketplace management, and customer journey optimization.

Responsibilities

• Develop and execute the overall e-commerce strategy and business plan aligned with company objectives.
• Lead online sales growth across platforms such as Shopee, Lazada, TikTok Shop, and other e-commerce channels.
• Manage and monitor sales, revenue, conversion, traffic, and profitability targets.
• Oversee online promotions, campaigns, pricing, vouchers, and digital merchandising strategies.
• Ensure products are properly presented online, including product listings, pricing, inventory, images, and descriptions.
• Analyze e-commerce performance and customer behavior to identify opportunities for growth.
• Manage relationships and negotiations with marketplace platforms and e-commerce partners.
• Collaborate with Marketing, Sales, Merchandising, Operations, Finance, and Supply Chain teams to ensure smooth online operations.
• Develop strategies to improve conversion rate, customer retention, average order value, and overall customer experience.
• Monitor competitors, market trends, and emerging digital opportunities.
• Lead, coach, and develop the E-Commerce team.
• Prepare business reviews, forecasts, reports, and strategic recommendations for management.

Skills

Leadership

Analytics

Cross-functional collaboration

Stakeholder management

Negotiation

Team management

Strategic thinking

Digital marketing

Education

Bachelor degree in Business Administration

Bachelor degree in Marketing

Bachelor degree in E-Commerce

Bachelor degree in Digital Marketing

Tools

Shopee

Lazada

TikTok Shop

Shopify

Job description

Job Overview

Senior Manager – E-Commerce is responsible for leading and managing the company’s overall e-commerce business strategy and operations across digital platforms. This role focuses on driving online sales growth, improving customer experience, maximizing marketplace performance, and achieving revenue and profitability targets.

Key Responsibilities

• Develop and execute the overall e-commerce strategy and business plan aligned with company objectives.




• Lead online sales growth across platforms such as Shopee, Lazada, TikTok Shop, and other e-commerce channels.




• Manage and monitor sales, revenue, conversion, traffic, and profitability targets.




• Oversee online promotions, campaigns, pricing, vouchers, and digital merchandising strategies.




• Ensure products are properly presented online, including product listings, pricing, inventory, images, and descriptions.




• Analyze e-commerce performance and customer behavior to identify opportunities for growth.




• Manage relationships and negotiations with marketplace platforms and e-commerce partners.




• Collaborate with Marketing, Sales, Merchandising, Operations, Finance, and Supply Chain teams to ensure smooth online operations.




• Develop strategies to improve conversion rate, customer retention, average order value, and overall customer experience.




• Monitor competitors, market trends, and emerging digital opportunities.




• Lead, coach, and develop the E-Commerce team.




• Prepare business reviews, forecasts, reports, and strategic recommendations for management.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, E-Commerce, Digital Marketing, or a related field.




• At least 7–10 years of relevant experience in E-Commerce, Digital Commerce, Retail, or Marketplace Operations, with proven leadership experience.




• Strong experience managing Shopee, Lazada, TikTok Shop, Shopify, or other major e-commerce platforms.




• Proven track record in driving online sales, revenue growth, and profitability.




• Strong knowledge of e-commerce operations, digital merchandising, online campaigns, marketplace management, and customer journey optimization.




• Highly analytical with the ability to interpret sales data, KPIs, customer insights, and market trends and translate them into business strategies.




• Strong commercial, negotiation, and business development skills.




• Excellent leadership and people management skills, with experience managing and developing high-performing teams.




• Strong communication, presentation, and stakeholder management skills.




• Ability to work in a fast-paced, target-driven, and highly collaborative environment.




• Experience in retail, consumer electronics, home appliances, beauty, fashion, or FMCG is an advantage.

Company: Whiteplane, Inc. - Dyson, Nutribullet & Fitflop Philippines