Digital Marketing Manager

Gladex Travel & Tours Corp.; Cebu City; On-site; PHP 480,000 - 720,000; Full time

Job summary

Gladex Travel & Tours Corp. is seeking a Digital Marketing Manager to develop and execute comprehensive digital marketing strategies across social media, websites, and ads. You will lead content creation, analytics, and lead-generation efforts to support growth.

The role requires 3–5 years in digital marketing, with strong knowledge of analytics and major platforms. Collaboration with internal teams and external partners is essential for success.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 3–5 years in digital marketing, preferably with managerial or supervisory experience.
• Strong knowledge of social media marketing, digital advertising, content marketing, and analytics.
• Experience with Meta Business Suite/Ads Manager, Google Ads, Google Analytics, Canva, or similar platforms.
• Strong communication, analytical, organizational, and project management skills.
• Creative, results-oriented, and able to manage multiple campaigns simultaneously.

Responsibilities

• Develop and implement digital marketing strategies and campaigns.
• Manage the company's social media platforms, website, and other digital channels.
• Plan and oversee digital advertising campaigns, including Facebook/Instagram Ads, Google Ads, and other relevant platforms.
• Create and coordinate engaging content, including social media posts, articles, videos, and promotional materials.
• Monitor website traffic, social media engagement, leads, and campaign performance.
• Analyze digital marketing data and prepare regular performance reports.
• Develop lead-generation strategies and coordinate with the Sales Team for lead conversion.
• Conduct market and competitor research to identify digital marketing opportunities.
• Manage the digital marketing budget and ensure cost-effective campaign implementation.
• Coordinate with internal departments, agencies, designers, and other external partners.

Skills

Social media marketing

Digital advertising

Analytics

Content marketing

Project management

Communication

Education

Bachelor's degree in Marketing/ Communications/ Business Administration

Tools

Meta Business Suite/Ads Manager

Google Ads

Google Analytics

Canva

Job description

About the role

The Digital Marketing Manager is responsible for developing, implementing, and managing the company's digital marketing strategies to increase brand awareness, generate leads, engage customers, and support business growth.

Key responsibilities

• Develop and implement comprehensive digital marketing strategies and campaigns

• Manage the company's social media platforms, website, and other digital channels

• Plan and oversee digital advertising campaigns, including Facebook/Instagram Ads, Google Ads, and other relevant platforms

• Create and coordinate engaging content, including social media posts, articles, videos, and promotional materials

• Monitor website traffic, social media engagement, leads, and campaign performance

• Analyze digital marketing data and prepare regular performance reports

• Develop lead-generation strategies and coordinate with the Sales Team for lead conversion

• Conduct market and competitor research to identify digital marketing opportunities

• Manage the digital marketing budget and ensure cost-effective campaign implementation

• Coordinate with internal departments, agencies, designers, and other external partners

About you

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field

• At least 3–5 years of experience in digital marketing, preferably with managerial or supervisory experience

• Strong knowledge of social media marketing, digital advertising, content marketing, and analytics

• Experience with Meta Business Suite/Ads Manager, Google Ads, Google Analytics, Canva, or similar platforms

• Strong communication, analytical, organizational, and project management skills

• Creative, results-oriented, and able to manage multiple campaigns simultaneously