Marketing Specialist

ZigZag Philippines; Metro Manila; On-site; PHP 279,000 - 502,000; Full time

Job summary

ZigZag Philippines is seeking a proactive digital marketer to develop and execute campaigns that align with business goals. You will manage social media, plan content, write copy, schedule posts, and engage audiences.

You will conduct market and audience research, generate leads through digital channels and email, and assist with paid ads on Meta and Google. Data-driven reporting helps optimize performance.

Qualifications

• Bachelor's degree in Marketing, Communications, or Business preferred.
• 2-4 years of digital marketing, content marketing, social media, or lead generation.
• 2-4 years of experience managing Google Ads campaigns.
• Strong written and verbal English communication skills.
• Strong copywriting and content creation abilities.
• Experience managing social media platforms and digital campaigns.
• Basic understanding of SEO, email marketing, paid advertising, and digital analytics.
• Experience using CRM and marketing platforms.

Responsibilities

• Develop and execute digital marketing campaigns aligned with the company's business goals.
• Manage social media platforms, including content planning, copywriting, scheduling, publishing, and engagement.
• Create compelling marketing content for social media, websites, blogs, email campaigns, and promotional materials.
• Conduct market, audience, and competitor research to identify new marketing opportunities.
• Generate and nurture leads through digital channels, email marketing, LinkedIn, and other appropriate platforms.
• Plan, create, and manage email marketing campaigns, including audience segmentation and performance tracking.
• Assist with paid advertising campaigns across platforms such as Meta and Google.
• Monitor and analyze marketing performance, including campaign results, website traffic, engagement, and lead generation.
• Prepare regular marketing reports and provide data-driven recommendations for improvement.
• Support SEO activities, including keyword research, content optimization, and website updates.

Skills

Digital marketing

Content marketing

Social media management

Lead generation

Google Ads

SEO basics

Email marketing

CRM platforms

Campaign analytics

Marketing copywriting

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Google Analytics

Meta Ads Manager

LinkedIn Campaign Manager

HubSpot CRM

Job description

About the role

Develop and execute digital marketing campaigns aligned with the company's business goals. Manage social media platforms, including content planning, copywriting, scheduling, publishing, and engagement. Create compelling marketing content for social media, websites, blogs, email campaigns, and promotional materials.

Key responsibilities

• Develop and execute digital marketing campaigns aligned with the company's business goals

• Manage social media platforms, including content planning, copywriting, scheduling, publishing, and engagement

• Create compelling marketing content for social media, websites, blogs, email campaigns, and promotional materials

• Conduct market, audience, and competitor research to identify new marketing opportunities

• Generate and nurture leads through digital channels, email marketing, LinkedIn, and other appropriate platforms

• Plan, create, and manage email marketing campaigns, including audience segmentation and performance tracking

• Assist with paid advertising campaigns across platforms such as Meta and Google

• Monitor and analyze marketing performance, including campaign results, website traffic, engagement, and lead generation

• Prepare regular marketing reports and provide data-driven recommendations for improvement

• Support SEO activities, including keyword research, content optimization, and website updates

About you

• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred

• 2-4 years of experience in digital marketing, content marketing, social media, lead generation, or a similar role

• 2-4 years of experience managing Google Ads campaigns

• Strong written and verbal English communication skills

• Strong copywriting and content creation abilities

• Experience managing social media platforms and digital campaigns

• Basic understanding of SEO, email marketing, paid advertising, and digital analytics

• Experience using CRM and marketing platforms

• Strong organizational and project management skills

• Excellent attention to detail