Digital Marketing Manager

Whiteplane, Inc.; Metro Manila; On-site; PHP 600,000 - 900,000; Full time

Job summary

Whiteplane, Inc. is seeking a Digital Marketing Manager to develop and execute online marketing strategies across websites, social media, email, search engines, and ads.

The role involves improving brand visibility, generating leads, and driving revenue growth in a fast-paced environment. The ideal candidate will have a bachelor’s degree in marketing, proven digital marketing experience, and strong skills in SEO, SEM, PPC, email marketing, and analytics.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, or a related field.
• Proven experience in digital marketing, with a track record of successful campaigns.
• Strong understanding of SEO, SEM, PPC, email marketing, social media management, and content marketing.
• Proficiency in web analytics tools (e.g., Google Analytics) and digital marketing software.
• Excellent communication, project management, and analytical skills.

Responsibilities

• Develop, execute, and manage digital marketing strategies to meet business objectives.
• Oversee and optimize campaigns across various digital channels (SEO, PPC, email marketing, social media, content marketing).
• Analyze website traffic, conversion rates, and customer engagement to improve digital performance.
• Manage the company’s online presence, ensuring a consistent brand voice and message across all platforms.
• Collaborate with content creators, designers, and marketing teams to create engaging, optimized digital content.
• Monitor market trends, competitor strategies, and customer behaviors to adjust digital campaigns as needed.
• Utilize web analytics tools like Google Analytics to track and report on the performance of marketing initiatives.
• Plan and manage digital marketing budgets, ensuring cost-effective strategies.
• Stay updated on the latest digital marketing trends, tools, and best practices.

Skills

Digital marketing

SEO

SEM

PPC

Email marketing

Social media management

Content marketing

Analytics

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Marketing automation tools

CRM systems

Job description

Job Overview: Digital Marketing Manager

A Digital Marketing Manager is responsible for developing, implementing, and managing online marketing strategies that promote a company’s products or services. This role involves overseeing various digital channels such as websites, social media, email, search engines, and online advertising platforms to enhance brand visibility, generate leads, and drive revenue growth. The Digital Marketing Manager works closely with the marketing team, content creators, and external agencies to deliver cohesive and effective digital campaigns.

Key Responsibilities:

• Develop, execute, and manage digital marketing strategies to meet business objectives.
• Oversee and optimize campaigns across various digital channels (SEO, PPC, email marketing, social media, content marketing).
• Analyze website traffic, conversion rates, and customer engagement to improve digital performance.
• Manage the company’s online presence, ensuring a consistent brand voice and message across all platforms.
• Collaborate with content creators, designers, and marketing teams to create engaging, optimized digital content.
• Monitor market trends, competitor strategies, and customer behaviors to adjust digital campaigns as needed.
• Utilize web analytics tools like Google Analytics to track and report on the performance of marketing initiatives.
• Plan and manage digital marketing budgets, ensuring cost-effective strategies.
• Stay updated on the latest digital marketing trends, tools, and best practices.

Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, or a related field.
• Proven experience in digital marketing, with a track record of successful campaigns.
• Strong understanding of SEO, SEM, PPC, email marketing, social media management, and content marketing.
• Proficiency in web analytics tools (e.g., Google Analytics) and digital marketing software.
• Excellent communication, project management, and analytical skills.
• Ability to manage multiple projects in a fast-paced environment.
• Experience with marketing automation tools and CRM systems is a plus.