Digital Marketing Manager

Propelrr; Philippines; Hybrid; PHP 800,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work setup

Career growth opportunities

Learning and development

Job summary

Propelrr is seeking a strategic Digital Marketing Manager to own campaigns across paid media, SEO, social, content, and CRO. You will lead multi-channel plans, analyze results, and drive traffic, leads, and revenue with a data-driven approach.

The role requires 5+ years in digital marketing, strong leadership, and excellent communication. Hybrid work setup and competitive compensation are offered, with opportunities for career growth and ongoing learning.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in digital marketing or a related role.
• Proven experience managing digital marketing campaigns and strategies.
• Strong knowledge of paid media, SEO, social media, content marketing, analytics, CRO.

Responsibilities

• Develop and execute integrated digital marketing strategies aligned with business and client goals.
• Create multi-channel marketing plans across paid media, SEO, social media, content marketing, email, and CRO.
• Conduct market and competitor research to identify new opportunities.
• Drive brand awareness, traffic, leads, conversions, and ROI.
• Plan, launch, manage, and optimize digital marketing campaigns.
• Monitor campaign performance and KPIs (CTR, CPC, CPA, ROAS, traffic, leads, revenue).
• Lead, mentor, and develop digital marketing team members.
• Build strong relationships with clients and stakeholders.
• Present strategies and results to clients and stakeholders.

Skills

Analytical skills

Communication skills

Leadership

Project management

Time management

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Google Ads

Meta Ads

Google Analytics/GA4

Google Search Console

SEMrush

Ahrefs

LinkedIn Ads

TikTok Ads

Job description

About the role

We're looking for a strategic, data-driven, and results-oriented Digital Marketing Manager to lead our digital marketing initiatives. You'll take ownership of campaigns across paid media, SEO, social media, content marketing, and conversion optimization. You'll work closely with creative, content, and marketing teams to build campaigns that drive traffic, leads, conversions, and revenue. This role is ideal for a digital marketing professional who enjoys strategy, analytics, leadership, and making measurable impact.

Key responsibilities

• Develop and execute integrated digital marketing strategies aligned with business and client goals
• Create multi-channel marketing plans across paid media, SEO, social media, content marketing, email marketing, and conversion rate optimization
• Conduct market and competitor research to identify new opportunities
• Develop strategies to increase brand awareness, traffic, leads, conversions, and ROI
• Plan, launch, manage, and optimize digital marketing campaigns
• Monitor and analyze campaign performance and marketing KPIs including CTR, CPC, CPA, conversion rate, ROAS, traffic, leads, and revenue
• Conduct A/B testing and optimization initiatives
• Lead, mentor, and develop digital marketing team members
• Build and maintain strong relationships with clients and stakeholders
• Present strategies, campaign performance, insights, and recommendations to clients and stakeholders

About you

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in digital marketing or a related role
• Proven experience managing digital marketing campaigns and strategies
• Strong knowledge of paid media, SEO, social media marketing, content marketing, analytics, and conversion rate optimization
• Experience with tools such as Google Ads, Meta Ads, Google Analytics / GA4, Google Search Console, SEMrush, Ahrefs, LinkedIn Ads, and TikTok Ads
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Strong leadership and people-management abilities
• Excellent project management and organizational skills
• Ability to manage multiple projects and deadlines

Benefits

• Hybrid work setup
• Career growth opportunities to build leadership and digital marketing expertise
• Learning and development to continuously expand skills and stay ahead of digital trends
• Competitive compensation
• Performance incentives
• HMO and insurance benefits
• Paid leave benefits
• Company Christmas gift

Team-building activities and company events

Work Set-up:

• Monday-Friday
• 8am-5pm / 9am-6pm
• Hybrid (2 days onsite)