Digital Marketing Manager (Retail)

HRTx Inc; Philippines; On-site; PHP 400,000 - 600,000; Full time

Job summary

HRTx Inc. is seeking a results-driven Digital Marketing Specialist in the Philippines to develop and execute integrated marketing campaigns across social media, paid channels, and online platforms.

You will lead lead-generation efforts, optimize campaigns, and analyze performance using Google Analytics to drive measurable ROI. The role requires strong analytical thinking, excellent communication, and collaboration with cross-functional teams to align digital initiatives with business goals.

Qualifications

• Proven experience in digital marketing, social media marketing, and lead generation.
• Strong understanding of digital marketing channels and campaign management.
• Experience with web analytics tools (e.g., Google Analytics).
• Analytical mindset with strong problem-solving skills.
• Excellent communication and collaboration abilities.
• Bachelors degree in Marketing, Business, Communications, or a related field.

Responsibilities

• Develop and execute digital marketing strategies across social media, paid advertising, and online channels
• Drive lead generation initiatives to support business growth targets
• Manage and optimize social media campaigns to increase engagement and brand visibility
• Monitor, analyze, and report on campaign performance using web analytics tools
• Use data-driven insights to continuously improve campaign effectiveness and ROI
• Collaborate with internal teams to align digital efforts with marketing and business goals
• Stay updated on digital trends, tools, and best practices

Skills

Digital marketing

Lead generation

Social media

Web analytics

Campaign management

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Job description

Key Responsibilities:

• Develop and execute digital marketing strategies across social media, paid advertising, and online channels
• Drive lead generation initiatives to support business growth targets
• Manage and optimize social media campaigns to increase engagement and brand visibility
• Monitor, analyze, and report on campaign performance using web analytics tools
• Use data-driven insights to continuously improve campaign effectiveness and ROI
• Collaborate with internal teams to align digital efforts with marketing and business goals
• Stay updated on digital trends, tools, and best practices

Qualifications:

• Proven experience in digital marketing, social media marketing, and lead generation
• Strong understanding of digital marketing channels and campaign management
• Experience with web analytics tools (e.g., Google Analytics)
• Analytical mindset with strong problem-solving skills
• Excellent communication and collaboration abilities
• Bachelors degree in Marketing, Business, Communications, or a related field

Preferred Skills:

• Experience with digital advertising platforms (e.g., Meta Ads, Google Ads)
• Familiarity with the latest digital marketing tools and trends