Digital Marketing Manager

STARLIGHT Business Consulting Services, Inc.; Philippines; On-site; PHP 669,600 - 892,800; Full time

Job summary

A consulting firm in Makati is seeking an experienced Digital Marketing Manager to drive brand awareness and customer engagement through strategic digital campaigns. The role involves overseeing campaign planning, managing budgets, leading a team, and analyzing performance metrics. Ideal candidates have a Bachelor's degree in Marketing and significant experience in digital marketing, including a leadership role. Full-time position available.

Qualifications

• 35+ years of experience in digital marketing, preferably in a managerial role.
• Proven experience managing digital marketing campaigns from concept to execution.

Responsibilities

• Lead and manage a team of digital marketers and content creators.
• Plan and manage digital campaigns across multiple platforms.
• Analyze customer data and campaign ROI for continuous improvement.

Skills

Proficiency in Google Ads

Strong understanding of SEO/SEM

Excellent leadership skills

Data-driven mindset

Creative thinking

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Mailchimp

HubSpot

Job description

We are seeking an experienced and strategic Digital Marketing Manager to lead our digital marketing initiatives. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns across multiple channels to drive brand awareness, lead generation, and customer engagement.

Responsibilities

• Strategy & Planning: Web development and execute the digital marketing strategy aligned with business goals.
• Oversee campaign planning and budget allocation across paid, owned, and earned media.
• Identify target audiences and optimize marketing funnels for customer acquisition and retention.
• Plan and manage digital campaigns across platforms (Company Website, Google Ads, Facebook/Instagram, LinkedIn, YouTube, etc.).
• Manage SEO/SEM, email marketing, content marketing, and social media strategies.
• Oversee website performance, CRO, and UX improvements – driving continuous optimization.

Team Leadership & Collaboration

• Lead and manage a team of digital marketers, content creators, and SEO specialists (if applicable).
• Collaborate with sales, design, and development teams to align marketing efforts with broader business goals.

Analytics & Reporting

• Track, measure, and report performance of all digital marketing campaigns using tools such as Google Analytics, Search Console, Meta Business Suite, etc.
• Analyze customer data, campaign ROI, and KPIs to drive actionable insights and continuous improvement.

Brand & Content Oversight

• Maintain consistent brand voice and messaging across digital channels.
• Supervise content creation for blogs, emails, ads, landing pages, and social media.

Education & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 35+ years of experience in digital marketing, with at least 2 years in a managerial or leadership role.
• Proven experience managing digital marketing campaigns from concept to execution.

Skills & Competencies

• Proficiency in Google Ads, Meta Ads, SEO tools, email platforms (Mailchimp, HubSpot), and analytics tools.
• Strong understanding of SEO/SEM, PPC, social media marketing, and content marketing.
• Excellent leadership, communication, and project management skills.
• Data-driven mindset with strong analytical and problem-solving capabilities.
• Creative thinking and adaptability in a fast-paced environment.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Public Relations, and Advertising

Industries

Consumer Services and Administrative and Support Services