Digital Marketing Specialist

Outsourced Quality Assured Services Inc. (ISO Certified); Quezon City; On-site; PHP 350,000 - 650,000; Full time

Job summary

Outsourced Quality Assured Services Inc. is seeking a creative Digital Marketing Specialist to develop, implement, and optimize campaigns that strengthen brand awareness, engage audiences, and drive eComm sales.

You will manage multi‑channel campaigns across social media, search, email, and ads, collaborate with our design team, and ensure content is consistent across all channels. A 2–4 year track record in digital marketing, strong analytics, and hands‑on experience with Google Analytics,

Qualifications

• 2–4 years of experience in digital marketing or similar role.
• Strong understanding of SEO, SEM, social media, content, and email marketing.
• Experience with analytics tools and campaign reporting.

Responsibilities

• Develop and execute digital marketing campaigns across channels.
• Manage social media presence and engage with audiences.
• Plan and optimize paid advertising on Google Ads and Meta.
• Implement SEO best practices to improve visibility and traffic.
• Coordinate with design team for content across websites and social.
• Maintain sites and ensure products are displayed correctly.
• Monitor campaigns with Google Analytics and report ROI.
• Support lead generation and marketing activities.

Skills

Digital marketing

Social media management

Analytics

Communication

Education

Bachelor's degree

Tools

Google Analytics

Google Ads

Meta Business Suite

LinkedIn Campaign Manager

Job description

We are seeking for a creative, results-driven, and detail-oriented Digital Marketing Specialist to develop, implement, and optimize digital marketing strategies that strengthen brand awareness, increase audience engagement, drive eComm sales and generate qualified leads. The ideal candidate will have experience managing multi-channel marketing campaigns, analyzing performance metrics, and driving measurable business growth through digital platforms.

Key Responsibilities

• Develop and execute comprehensive digital marketing campaigns across performance marketing channels such as social media, ads words, search engines, email, and other online channels.
• Manage and grow the company's social media presence by scheduling posts, engaging with the social community, sharing appropriate tagged post, monitoring interactions, and responding to audience inquiries.
• Plan, create, and optimize paid advertising campaigns on platforms such as Google Ads, Meta (Facebook and Instagram), and other performance marketing channels.
• Implement SEO best practices to improve website visibility, search rankings, and organic traffic across all websites owned by the company.
• Work with our design team to coordinate marketing content including social media posts, blogs, edm newsletters, promotional materials, and website content.
• Maintain all websites including ensuring the latest product releases are front and centre, all products are displayed correctly.
• Manage all eComm marketing, providing recommendations and helping implement promotions across companies websites etc..
• Monitor website performance and user behavior using Google Analytics and other reporting tools.
• Track, analyze, and report campaign performance, providing insights and recommendations to improve ROI and marketing effectiveness.
• Manage email marketing campaigns, including audience segmentation, automation, and performance analysis.
• Conduct market research and competitor analysis to identify trends, opportunities, and emerging digital marketing strategies.
• Collaborate with internal teams, designers, and external partners to ensure brand consistency across all digital channels.
• Support lead generation initiatives and marketing activities that contribute to business development objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Digital Media, or a related field. - nice to have
• Minimum of 2-4 years of experience in digital marketing, social media management, or a similar role.
• Strong understanding of digital marketing channels, including SEO, SEM, social media marketing, content marketing, and email marketing.
• Hands-on experience with Google Analytics, Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and other digital marketing tools.
• Experience using content management systems (CMS) and marketing automation platforms is an advantage.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to analyze data, generate reports, and translate insights into actionable marketing strategies.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative mindset with a passion for digital trends, innovation, and audience engagement.

Preferred Skills

• Experience in lead generation, conversion optimization, and performance marketing.
• Knowledge of CRM systems and marketing automation tools.
• Experience working with international brands or service-based businesses is a plus.
• Strong eComm and performance marketing capabilities
• Strong paid advertising campaign setup and manage skills