Digital Marketing Manager

Skyscope Infinite Inc.; Pasig; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Skyscope Infinite Inc. is seeking a Digital Marketing Manager to lead integrated campaigns across digital, social, influencer, and experiential channels. The role will drive brand awareness, audience engagement, lead generation, and overall marketing performance.

The position collaborates with creative, sales, PR and external partners, manages budgets, analyzes KPIs, and optimizes ROI/ROAS to maximize impact.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 3–5+ years of experience in digital marketing or integrated marketing.
• Hands-on experience with digital campaigns, social media and influencer marketing.
• Strong project management, communication and analytical skills.
• Creative, organized, proactive and results-driven.
• Familiarity with Google Ads, Meta Ads, GA4 and marketing analytics.

Responsibilities

• Develop and execute integrated digital marketing strategies and campaigns aligned with business objectives.
• Manage social media, paid media, SEO, email marketing, content and website initiatives.
• Develop and manage influencer/KOL marketing from sourcing to performance tracking.
• Lead event ideation, planning and execution including activations and launches.
• Manage event suppliers, agencies, venues, production partners, and budgets.
• Develop campaign concepts, content plans and marketing activations.
• Monitor campaign performance, analyze KPIs, and optimize ROI/ROAS.
• Conduct market, competitor and trend research to identify growth opportunities.
• Collaborate with creative, sales, PR and other teams for consistent brand execution.
• Manage external agencies, vendors, influencers and marketing partners.

Skills

Digital marketing

Brand marketing

Integrated marketing

Social media management

Campaign analytics

Project management

Negotiation

Creative thinking

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Ads

Meta Ads

GA4

CRM tools

Email marketing tools

Job description

Job Summary

We are looking for a Digital Marketing Manager to lead and execute integrated marketing campaigns across digital, social media, influencer, and experiential channels. The role will drive brand awareness, audience engagement, lead generation, and overall marketing performance.

Key Responsibilities

• Develop and execute integrated digital marketing strategies and campaigns aligned with business objectives.
• Manage social media, paid media, SEO, email marketing, content, and website initiatives.
• Develop and manage influencer/KOL marketing, including talent sourcing, outreach, negotiation, briefing, campaign execution, and performance tracking.
• Lead event ideation, planning, and execution, including brand activations, launches, pop-ups, and influencer events.
• Manage event suppliers, agencies, venues, production partners, and budgets.
• Develop campaign concepts, content plans, and marketing activations that strengthen brand positioning and engagement.
• Monitor campaign performance, analyze KPIs, and optimize activities to maximize ROI and ROAS.
• Conduct market, competitor, audience, and trend research to identify growth opportunities.
• Collaborate with creative, sales, PR, and other teams to ensure consistent brand execution.
• Manage external agencies, vendors, influencers, and other marketing partners.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3-5+ years of experience in digital marketing, brand marketing, or integrated marketing.
• Hands-on experience in digital campaigns, social media, influencer marketing, and event management.
• Strong project management, communication, negotiation, and analytical skills.
• Creative, organized, proactive, and results-driven.
• Familiarity with Google Ads, Meta Ads, GA4, social media platforms, CRM/email marketing tools, and marketing analytics.