Digital Marketing Specialist

3BAS Tigers Inc.; Philippines; On-site; PHP 300,000 - 540,000; Full time

Job summary

3BAS Tigers Inc. in the Philippines is seeking a skilled Digital Marketing Specialist to lead our online presence. You will plan and execute digital campaigns, manage Facebook pages, create engaging content, and coordinate with designers and agencies to ensure consistent brand messaging across channels.

The ideal candidate has 3–5 years of experience, strong copywriting and analytics skills, and a collaborative mindset to drive growth across social platforms.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of digital marketing or social media management experience.
• Proven experience managing Facebook pages and other platforms.
• Familiarity with Meta Ads and Google Ads is a plus.
• Strong content creation and copywriting skills.
• Basic design tools knowledge (Canva, Adobe).
• Analytical mindset with experience using insights tools.
• Good communication and interpersonal skills.

Responsibilities

• Develop and implement digital marketing strategies aligned with business goals
• Build and manage the company’s social media platforms, especially Facebook
• Plan, create, and schedule content including posts, captions, images, and videos
• Ensure consistency in brand messaging across all digital channels
• Plan and execute digital campaigns, promotions, and boosted posts
• Manage and optimize paid advertising campaigns (e.g., Facebook Ads)
• Track key performance metrics such as reach, engagement, and conversions
• Prepare regular reports on social media and campaign performance
• Collaborate with internal teams for marketing initiatives and promotions
• Coordinate with external partners (designers, agencies, suppliers) if needed.
• Perform other related tasks as assigned by the Marketing Manager.

Skills

Social media management

Content creation

Copywriting

Analytics & insights

Communication

Creative thinking

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Meta Ads

Google Ads

Canva

Adobe Suite

Job description

KEY RESPONSIBILITIES

Digital Marketing & Social Media Management:

• Develop and implement digital marketing strategies aligned with business goals
• Build and manage the company’s social media platforms, especially Facebook
• Plan, create, and schedule content including posts, captions, images, and videos
• Ensure consistency in brand messaging across all digital channels
  

Content Creation & Engagement:

• Create engaging and relevant content to attract and retain the target audience
• Monitor and respond to comments, messages, and inquiries on time
• Stay updated with social media trends and recommend new ideas for engagement
  

Digital Campaigns & Advertising:

• Plan and execute digital campaigns, promotions, and boosted posts
• Manage and optimize paid advertising campaigns (e.g., Facebook Ads)
• Monitor campaign performance and adjust strategies accordingly
  

Analytics & Reporting:

• Track key performance metrics such as reach, engagement, and conversions
• Prepare regular reports on social media and campaign performance
• Provide insights and recommendations to improve results
  

Coordination & Support:

• Collaborate with internal teams for marketing initiatives and promotions
• Coordinate with external partners (designers, agencies, suppliers) if needed.

Other Duties:

• Perform other related tasks as assigned by the Marketing Manager.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 3–5 years of experience in digital marketing or social media management
• Proven experience managing Facebook pages and other social media platforms
• Familiarity with digital advertising tools (Meta Ads, Google Ads is a plus)
• Strong content creation and copywriting skills
• Basic knowledge of design tools (Canva, Adobe, etc.) is an advantage
• Analytical mindset with experience using insights and analytics tools
• Good communication and interpersonal skills
• Self-driven, creative, and detail-oriented