Demand & Growth Marketing Specialist

Controtek; Muntinlupa; On-site; PHP 600,000 - 900,000; Full time

Job summary

Controtek Solutions Inc. and SoluxionLab seek a Demand & Growth Specialist to own and optimize digital campaigns that fill the sales pipeline. You will manage lead generation programs, nurture prospects, and coordinate with Sales to ensure timely handoffs and continuous optimization.

The role emphasizes data‑driven decision making, A/B testing, and collaboration with Marketing, Sales, and Product teams to improve funnel performance and pipeline contribution.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• At least 3 years of digital marketing, demand generation, or growth experience (B2B preferred).
• Hands‑on experience with LinkedIn campaigns, email marketing, SEO/SEM, and CRM/marketing automation.
• Comfortable with funnel metrics and performance analysis (leads, conversion, CPL, pipeline).
• Data‑driven, test‑and‑learn mindset with hypothesis testing and results‑driven decisions.
• Organized and dependable with a bias toward shipping campaigns and deadlines.

Responsibilities

• Plan, launch, and optimize lead generation campaigns across LinkedIn, email, events, paid ads, and referrals.
• Manage LinkedIn and paid media campaigns, including targeting, budget monitoring, creative coordination, and optimization.
• Build lead nurture journeys to convert prospects into qualified sales conversations.
• Support SEO and SEM initiatives by analyzing website performance and qualified traffic opportunities.
• Monitor funnel metrics: leads, conversion, cost per lead, MQLs, SQLs, and pipeline contribution.
• Coordinate with Sales, Marketing, and Product teams for timely lead follow‑up and clear handoff criteria.
• Maintain campaign calendars, briefs, budgets, targeting details, creative versions, reports, and documentation.
• Run A/B tests on ads, emails, landing pages, and messaging to improve conversion and performance.

Skills

Digital marketing

Demand generation

Growth marketing

LinkedIn campaigns

Email marketing

SEO/SEM

CRM

Marketing automation

Analytics

A/B testing

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

CRM systems

Marketing automation platforms

Job description

The Demand & Growth Specialist builds and runs the engine that fills the sales pipeline for Controtek Solutions Inc. (industrial automation / SCADA / systems integration) and SoluxionLab (industrial intelligence platform). The role owns digital campaigns, lead generation programs, and the systems that track and nurture prospects from first touch to sales handoff. Success is measured in qualified leads, conversion, and pipeline contribution—not just marketing activity. This role works closely with the Marketing Lead and Sales team to ensure follow-through and continuous optimization.

Key Responsibilities:

• Plan, launch, and optimize lead generation campaigns across LinkedIn, email, events, paid ads, and referral channels.
• Manage LinkedIn and paid media campaigns, including audience targeting, budget monitoring, creative coordination, and performance optimization.
• Build and improve lead nurture journeys to help convert prospects into qualified sales conversations.
• Support SEO and SEM initiatives by analyzing website performance, search visibility, and qualified traffic opportunities.
• Monitor funnel metrics such as leads, conversion rates, cost per lead, MQLs, SQLs, and pipeline contribution.
• Coordinate with Sales, Marketing, and Product teams to ensure timely lead follow-up, clear handoff criteria, and campaign feedback.
• Maintain campaign calendars, briefs, budgets, targeting details, creative versions, reports, and documentation.
• Run A/B tests on ads, emails, landing pages, and campaign messaging to improve conversion and overall performance.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• At least 3 years of experience in digital marketing, demand generation, or growth roles (B2B preferred).
• Hands‑on experience running LinkedIn campaigns, email marketing, SEO/SEM initiatives, and working with a CRM and/or marketing automation tool.
• Comfortable with funnel metrics and performance analysis (leads, conversion, cost per lead, pipeline contribution).
• Data‑driven, test‑and‑learn mindset; able to form hypotheses, run experiments, and make decisions from results.
• Organized and dependable with a bias toward shipping campaigns and meeting deadlines.